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March 20, 2026
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Luxury Memo special reports

Museums of luxury – Luxury Memo special report

April 26, 2018

Gucci Garden opened in Florence, Italy earlier this year. Image credit: Gucci

 

By Nancy Buckley

Luxury brands have long aligned themselves with the prestige and craftsmanship of art, but some companies have chosen to go beyond this and actually be art in branded museums showcasing their imagination and history.

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  1. Marriott’s Luxury Group launches artist residency program
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  4. Sephora teams with F1 Academy
  5. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  6. Park Hyatt crosses into London’s residential market
  7. Kering consolidates jewelry houses into new division
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