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Dec. 26, 2025
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  4. Veuve Clicquot debuts après-ski activations
  5. Tom Ford creates kids' collection
  6. Zegna weaves showroom into multicultural film series
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Audi propels Santa into the future with electric sleigh
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  10. Fendi pays homage to artist with playful puppet fall campaign
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Luxury Memo special reports

Museums of luxury – Luxury Memo special report

April 30, 2018

Gucci Garden opened in Florence, Italy earlier this year. Image credit: Gucci

 

By Nancy Buckley

Luxury brands have long aligned themselves with the prestige and craftsmanship of art, but some companies have chosen to go beyond this and actually be art in branded museums showcasing their imagination and history.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Tom Ford creates kids' collection
  6. Zegna weaves showroom into multicultural film series
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Audi propels Santa into the future with electric sleigh
  9. Farfetch caters to traveling affluents with yacht delivery service
  10. Fendi pays homage to artist with playful puppet fall campaign
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