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Jan. 17, 2026
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Luxury Memo special reports

Museums of luxury – Luxury Memo special report

April 30, 2018

Gucci Garden opened in Florence, Italy earlier this year. Image credit: Gucci

 

By Nancy Buckley

Luxury brands have long aligned themselves with the prestige and craftsmanship of art, but some companies have chosen to go beyond this and actually be art in branded museums showcasing their imagination and history.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. Richemont reports strong holiday quarter, sales up 11pc
  9. Marriott’s Luxury Group signs on as partner of US SailGP Team
  10. Dior goes for gold with flashy J'adore campaign
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