Marketing
November 6, 2018
Layeur by The Modist is the platform's new private label. Image credit: the Modist
By Sarah Jones
In 2017, Muslim clientele spent $2.1 trillion on products and services such as modest fashion, travel and halal cosmetics, pointing to potential for luxury brands that cater to their needs and values.
{"ct":"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","iv":"b126c78a015990b2ea538b82ec7e78c1","s":"33816a7058203f27"}
Share your thoughts. Click here