Marketing
November 6, 2018
Layeur by The Modist is the platform's new private label. Image credit: the Modist
By Sarah Jones
In 2017, Muslim clientele spent $2.1 trillion on products and services such as modest fashion, travel and halal cosmetics, pointing to potential for luxury brands that cater to their needs and values.
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