Marketing
November 6, 2018
Layeur by The Modist is the platform's new private label. Image credit: the Modist
By Sarah Jones
In 2017, Muslim clientele spent $2.1 trillion on products and services such as modest fashion, travel and halal cosmetics, pointing to potential for luxury brands that cater to their needs and values.
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