Commerce
September 13, 2024
American shoppers, where annual sales surged by 25 percent y-o-y, are a major performance driver for the retailer. Image courtesy of Mytheresa
By Amirah Keaton
Brand partnerships and “money-can't-buy” experiences for top customers have helped online luxury retailer Mytheresa near a billion dollars in annual revenue.
{"ct":"jskv0UckkkYAYMCWUMVwPccMONGdGxI\/t6iC+\/vIeJD8K4ce8MarATWIcDbIyq0PkiiSGRYy5ecCLgXuRaczEndp\/yox1fDc45c03Zoi5074\/ZkS2zqcd2AkFjkhKVZAko3NW3HjyRSeGUl\/98GAZCZ9BpWf6EuxN8OxfEICkiL8QUOFAkoAuSdrad3YixJzTRkM+HkUso4dICQuWeZAlz1z4xNW1P+T3PiRx4NiepT27SJ\/HHbIs\/Pa+\/0d7P\/qMW8Xm\/rziP+Se4ql5g6rXQDR2pXLJv0N4dfmjJHCJUxhKpicisdxgfgYYsKTyk\/P0KyiUxGPxuPnpwHS7wH9zGvVB9sHUCkks2laVXY6\/WL32h0pVfpZVLj265fRvZDlVKoLdz1j+B7gPlaEufZjd3LOyidZOSkVr66CzuuoxOi91X8RSoGp+h\/aBq+CWV\/B1c1yIDj6OLI5ebJkZ2pMDr1os4wjPGnmKKMkjechMkoEO++fL+DlagdwrU5wOynQvXxwDPWCledQcKEe4yDJ5HO\/Xy1MVFQmMMyrOwnpzGVHxQ6vFyx1Kv0uP6zRXOehMfVIgCj4AqhgS+TQKrF5RBsqC5g1sItaY1eu59\/XKF+vOvoXYnUkAuwIJRk9p\/e11kLWJ3lVI1wLsyu1BnJsgOOBBjRlwwgAl73YVP\/pIud5iM3ESLhth8x7Zpeaq++hesLtOhou0dTovbzvrn5HJVSH0d3TFojXFpi0pSAC\/+6abtSAJV+Z681ujBNd8QQJ32X1pUa7AAKj\/Fg1NYXgo3Z4n2IwW6qu8LmPwEMKGYZDHpMA12PBVNB2Caj+44xEuj0WjDzR4ACVrKq2i1s34e7IGx6j8tSRmz8vGXdlg\/WRTFr+TRkqSMLWEIaTj+GoCjSxhPhDk0nRHviaQgSeVY1urd5Dj4qRdnPWSbQQV\/L6QZL2zCdM\/r17eyJZIj+ybt9HV4bzRjyYaOgc08Bw8hYY+h4xqlOK+LL03eB5Z+pjSgspuw4BdZTvcTspot+yuCeBO05R623hCO4GS9cPFEWrNCzonst95YPeQSxN4VHYCw4TU0HDtjkmKHHevT9W5oxKVjSrcphH2f\/4t8lcKIjZA3vVcm+IgEJxg18P6xrrCagvQYoQdMDeR3xzICiIs4u2TKu1kFqYIL\/nMmE9mrCFy3qmPV6KmoRsoYirMG2dYa6JvxWNg132bLadMUZ3cd\/EqLvwvpVE\/QXm2grHdsNLoQvYnDk8egBkvK\/GmI0nZF4w03Qgyg\/n1bHoRXY5cxuRTCVmbuSagRycyjTLJie04qyMHmwVC6J52Bc6f3aCgkkrD\/zuHWenryJWNnG7a19G2aeEnJOsiNCGrZmywwxsdaL5ZNl2nTS1RJnIWsSHwW2E4WfpRQV1G6PvnAimTQCVGshu3FD321UwCPIYom0sv6fiDLqOiUBYYYLQ1gYMmKinWHXuWSB6ia6kKFb7GPp58VX1Beqx5keA7hO1UpHp1pfqWjpi9rpxEfsgSZYKDe+1dKOvsdLuX4RFNh0GvvbtrVe5wE839UR0rNb4Ym6mxn+lv9qVpfr1z3SxLuXAf5uxzTRYKKG\/SKxjqnvWqTZcevsHXkiUJBG+H4vo8cM5t80ecrVBawFHG1BoEzeSw+XgEDB1qs3q24HrhkVQNS15\/67eUBpshEQwis3BN4nvhmnMlJjbfngGne0hfa\/8HcQNdAgIhVb4\/0IpuTDyR2vAt3R7cI2zyyHW6CJeJ2+T559uUVeSXAnRI20JFZaq1rsjI7iVaN4wvYIAGIVbR0WuitzGU3iDJgk44dkShGDVxfqlIkWX3VrAp3CIV3jJ6I4PhvIn\/XZzVao2q90dSINPFjiY5TqxsM+4wyRgQIwU\/R+dwotvFwol87iqFoLEc7WRLQY4eQhi7jKBKL4+3z0T5xbdO2L1kMZ0oZ86IKFt\/DTlZiCBp\/bcGfa\/iYRJXELc9pPXX7XMCNhRj8DMaGSCCVKmrRptapNxlZa40s1oR4tbcCU+7Hq\/3CrCniUy3FzBYwYpzhkzYuALMwMxE0qr+Rbp72duiEjaxHN1D2WtpDuvg1e978fs867VchN50Hj7aL0Ah\/nHuHefYjhg0garjgm1X2IOL+wqn3EbZvIMmGNbMLCjAWK08K97wPaZI1z6bd8ev7NQeHcz\/adEmElt7IWgIBSNpsQhBBstRRbaiwuwfq5gGFCIPlhcLZmcDQC+N5M4Q3LWwDDOQGZE+zz4IgxHyZDCuGumfNtS2V2k1It1ZtjOtx3yhyFhuDM+fePl\/wE2v6S+\/LcSqfA3IV20aXV2GbhP8XvbE0MLWW0MZAg4l9EpnTKJb6bsmOTC4zS5xEpm2APyI0LOcUOUK8fH3icrSZDO7omy6F28\/tQCAnon+Egkk5urL\/ArAKrLsmpDhaNBwyPWzARz1v4Vp0F3qE7Zw\/wwnM6yhAM8BvXsdZNbW6hGO9LrHsk6JmunRVJyw+9jlLhqx69iRMoCH47xnYVc8tabhU9qCEJhXIMdGGITKzdX7\/FkSisQdbhIjZJ9c\/vfSdFusvwlQnJ6rx1kO6DBTDyCHc3nPgc5fLtJdZDHFuBAYuK3yYati2NTOdFdBX8BiI6wobNKBgaiGtJ4L4hAzJRuPaHyJdghbT3ld65aZaXD6IuSYWl6YySuuPN6JknozsKrWZC+nCEKywo2H0EhUQQuhVPf1KnsKSJU+aFw\/Osg8LrmOCxYvpQuDMa0c6TPEDA8QGBNeeYY6mLM\/PQcXLigRQqqLHC2o25WTbs6bC7x0K8YoUywCi0f00XgcrCpshah3bjyU7CpAWe\/Qr+RPLCJltr\/fEr7L4VkF\/Xw\/ZxSALZWNSg2EfZ0fopUSzIgyyB0R\/1yujGh4AKC9+EsFFSCp9YgzliiCvQbNtVAW0zq59i0ES4NMbse3+TyiJetg+p4fII5AZyj4ygNeNrxPTUWaupICDRiTileHo+neTe8g33glck8exK9B4CA8KTTTboQihjx5yd5aQZuEEnx0XlsilaOKCRX2GBx6Pp3xy+OPaQEjYWAwYjl\/uW1PCiIpvyq0uDdpGQ1Qwr26a4PJhGzIPB1qPFJGNM\/qFACIh69o72YwSRQG4imhSEdtd+bRBOj3fCM7uon+5r2XyNfLyDdn8L8PnX0jSYLNSLcU0x5lX4eqCWEmCODdYnSjJC7caQwr+qndayA1BfrMyZTnPL\/vfX4days5UP+VeRpKj8OAMme9d5tdZRM6ra9iVcIofCTqOAKkkD4JThMLlAgRsIyVReU0sWPz8lojGxuEaOT1Nl9NZj2oBxzm5ER6xm5NyN3Tlb11mcHGEU1FAXnhqOmxGO1Xwdx+2H6rOloP6XnLjv1ulvhIPJQYMM8v3\/kMGl4ohnBQmgOjZmJlSQHGRoHLukiBXuoaV2\/qIRQCgsYxWs8pN3pkRBTGeoLMpIxGKqjsacH2TRjAS1n6S8WZ4sy6k+VkoRGDu+Pd8\/LYmo1do19uB\/jjcVUjR5GyfHrk0iRsNlcf2gQ++2MjkxZC3UYvq5g3KdFWk4WDpHbI3bj4DDw5mGnt90ECgNH5TN1g16c5KjboSUl74F6ydXNy9Kb5\/qlAsbC7kYWqILzcH\/J4gpBYfUy7lHxUhHtECo7P9jNTMoUuPjEViK2X7zfQZOt1PkPXHNgkr1PHn9bF0G34aQhKwVSg\/9+RfRn16zKTHffTXrs\/DZ5VP7J0AZrTRgJOd8kjVjamxV95JNEfiIkfNh6AgiU0zCoVh4BiD7NbhEtl13TibS8fvZp2dF8tYKuOx3g\/Xw\/xS0JzWs9QQNdDLzIVve9YoiZIEJwOQ4RFs5u8++wZowH89sOc8OwHR7iecSRmXGBw2DAY11D4eLGxKBsOs8qSqMHovcZ4o4IU2JCYIl\/Sqwp+tbFugTz3+luTYcHtGwqwmvsQmxI4F4ypXWnTvPnQfL5MarAokGhslNDXi5PDIxtTi4fydcAAXJcvnxHi45j4RlZmJ1KercEaWt3DeVn5hleWIpe\/mb1iH5EhDaXsO0EM0UFMzDh6eAKK5zEbIoFewUVQEpRfciqHac5lsei+NGZiAdOJCnigraBj9\/a4nLratbez0ogtGtTjsGF3Kdn+XSxEokJ6l1XgueNhEBX2WnnXG5B1R5hl7icSiC+xueyJXyJVDKpeHdQDr44nn1B5M9FW8JpB4lIOM7ArgX0wM6szmM8q6pi3sR\/gm146TeAjNhJAuFadfBe1ne5YD4aXjW0Blx582MESW9Rcd3L1ejpMfUtAf7od+R5F0N0JvB58wn3hGZapw9q7cxF+lvqKctp4vS59aCLZpYi45Dm8f5E6eVDuxCxDI1\/\/1zCCVSbaeisi+NWJCNCy0fMT5K\/3rlWdqLcvaPyhbb5fBe0JVuugA1mmPCvgV2k6xlBg\/N8fcEzssYFptaCcEoO7ZRsRiJAKfFwPwYYzGuhfWDsR\/+jpfHZbPI6EEQcq\/jcSPAMi7uUyxF1ZR0X6TIWj2taxeQgM+VO4QK2\/LErhOtdQqn78DyFWNiMVSXFVJfv5oWLAadW\/16RnT9IFBCwxo9ft5gYD900fJfrlJIAz+gfYa5NERlrGEqQQr3O6JTuxmylSVhenjr8e9aaeP101W\/sSWmUbN\/j5vbQzQLmCrd6MlMEPJ1Yi40g7cgKpyKihvW3w7wvF8EUa4cJBaBwkyqH\/M0ZxYuEnftwh4iWEQ4802hXlJg+jp+myXfuttF7R+geUKXXyIDgiXMiKmrFcLQM83geRgVqVoujTa5KBRqQlHSjeyQSRVsg4btjzVim6Rhtr17n3B4WtWBba+ORP6+Mr8LRINiXn105E+gpiVhqOaqYOpSB3kWwkw+qjgeGsuib1oqu3icAlc91HUPbBkJUmbMDEPx0lq7G\/gGu7rJGQ\/hQi7ar9rWQ0KgPSPg0M8HEVUex5vbUqf+0mlJvUQk+950M+KOlgRgrP6rHjq9iLJIB0N2sThs3DCQQDFfuMHjCQvNu1VufoqxHlO7DniYoIBJaV4WQr4lkyPOlT1a18jYRtbz7kRWNNXwPMfQ2D24l2gxVPFiba3T4LYYg91u8AeqAM0Vks5QQPG8oKVSHwLq8MPjiKOqukk6QYlOZQUsCQgbL21pQwI46wFXbPsrMv8U+bHG263MQwioEDWmmjaGAhAAOzdv4ukJvN2l4aQn66ax0mZM6hv3wWVNgP8HaUJyAy06B0qROR4dQz4SEZfshviSVGlIRQCJw2hsby3funi5rp3kYN8QnH20a+A+eCsWCPkr54b\/Y5aGm0rwGTdzvi\/Pz5jE3OeX07bpz51bRMbS1JOqv4v6EUlKWIWU1flsZur43CQfldDryjukLb9Tr5++\/WRRzmW6u6JAH2pLMMU8FWa\/2tfs0+qfqf9Xizdx9S5ZNAvBT7r5Xyfc3juKjcQH\/3Qc9ZDJupmYqF0ryq0353BBmEOD27FJq\/\/KqX7SANlolW3Q5YnjHa85HQKxeTIUU8OH2KWye3Os00AOOHRgMVWAgIvmVqx9LH2betF5RLOVqAc1E41qR1ejOPOFIvA6pipwGfFX2yFFe1PYv9zOlnACZD9ZDaN6QRc8ZL0w59eG8+QdRd9+i+sxqJJw4gZVcNJJ+VdDqiDgBVlySu4X7VEoM8RFFBZXWe9WayeWH6oMcptHy5BjOZ5jxQ0cRqxu9OTKUUcHs20Trs7GK1D0BHE8PILP7mhM\/7vgvR46ml+g1EaKXGpmX\/4owfStAcBomk+ISZo7AZqsWhjpXNROuotHfqb1aj+gjA9nnE+MrF0VjTqKrtstK6xuPRdVT76fkpq7F2JV4K0GKZ4KXce5w8zVobe7gB8Emycqlt0SY8b\/PzOZ3yhklkuquevQKNJ5PyChy66oVez0NheKZxCHg377eMQuiwr\/Ga8JzOt54M3VribFKxD09vNlXmKza8ECW3vqHc478CYwr+QqdofvuEl4G7VsIhgB4m5p9pDWzTj+JrvM3cx7nSijy9O5M2SvP6HkqbWuEQsw3YHHSOWdkqxbvNOBg7zQXsidWhm4fbwgD3RvAVy1n1EjBjVop0xYRNd7oaGT1G6TebE2x8Rm+R8urpvp8+L\/M7pTw4kJN\/Pn+plIouWCzmKhGhwhL8nmf\/V9Zy8\/TBZJtSFjDQlbOf1WNLx61UgUcRay1bSWhBqat8h+YJXsiGwX2AmRwT4uaeadN3AZuY+jLjP0oD7gkTqYNV31wgCIn22DFjaNlqI5voa\/LkHtVyNJjddXpmrY13izuaO8hXYea5RVc2Rlg+KWaZHnC2NXuvfFnIgl1KXck+zrpNie624fniiqH3JR\/Ww0\/uIUYW+61s8FJvfC\/WWCkQERhEFt3El1kekcGH\/j6FHTFX\/FmX4Qa6Bft88UVlLwagpUMVgig1AULLJmEAlc0yGhL6yoiePjrHch\/pQG9fwu3OzXyOiqf9x3DzCvUjsC4mHCt6pcM1\/GQE\/iIbDRlhLOpBTYFm3MApBRLX+8g5Gzu7n3pFRNcWCvO6P0\/v1mN5QFqhrB82ojAJ2UmmUSCLBdF9qdEFBhR6X+2Fe4Vc+ukh1hTERZe4H9qEAaawy7ZOYIaKKnjpL9R","iv":"cec9bc2220426c7ca455ce816c1453f4","s":"bc32df1ad81528bb"}
Share your thoughts. Click here