Automotive
April 15, 2025
Positioning freedom from legacy as a competitive advantage, the “Blank Canvas” initiative will run in the U.S. market through the end of April. Image credit: Genesis
By Amirah Keaton
South Korean automaker Genesis is offering a fresh perspective on luxury mobility.
{"ct":"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","iv":"698f963ba8832c0a93a62fa329877585","s":"37bb81add20d52d7"}
Share your thoughts. Click here