Automotive
April 15, 2025
Positioning freedom from legacy as a competitive advantage, the “Blank Canvas” initiative will run in the U.S. market through the end of April. Image credit: Genesis
By Amirah Keaton
South Korean automaker Genesis is offering a fresh perspective on luxury mobility.
{"ct":"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","iv":"b9777a1ad1110afa585f30fee24bbf61","s":"b1ebaab5063e5a85"}
Share your thoughts. Click here