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Native studios will put traditional advertising studios out of business: NY Times exec

January 20, 2017

BMW campaign on NY Times, from T Brands BMW campaign on NY Times, from T Brands

 

By Brielle Jaekel

NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. WatchBox looks for growth in editorial integration
  5. Dior builds five-story statement flagship in Beijing
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Luxury Women to Watch 2017
  10. Burberry bans exotic skins
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