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Neiman Marcus bolsters Christmas catalog via mobile touch points

October 10, 2012


Retailer Neiman Marcus is letting consumers interact with its 2012 Christmas Book through a mobile application that reads digital watermarks on the fantasy gifts pages and reveals additional content.

Holiday catalogs from luxury retailers are one form of print marketing that is not likely to disappear in favor of digital efforts. Therefore, retailers that link to mobile content through the print medium could keep young, savvy consumers engaged on a traditional marketing channel.

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