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Multichannel

Luxury automakers combine print, digital for highly-targeted, engaging marketing

October 10, 2012

 

By Rachel Lamb

Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.

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  1. Sephora introduces new concept for SEPHORiA 2026
  2. Luxury Women to Watch 2017
  3. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  4. Mercedes-Benz locks in with WTA as exclusive automobile partner
  5. Chase opens new Sapphire Lounge in Las Vegas
  6. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  7. Capri Holdings closes Versace divestiture
  8. Bugatti assembles owners for seasonal gathering in Molsheim
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Dolce & Gabbana sets up holiday market in NYC
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