Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
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","iv":"b614626554ad33ff4a3f4de7ae6f6698","s":"8100e3c82921ebc1"}
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