Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
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","iv":"77e89400b15fe295b0662f49c9c85a9b","s":"a922e88ffead6ec2"}
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