Multichannel
October 10, 2012
By Rachel Lamb
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
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","iv":"54d30a3920ca4222c1ed0d6cbc383426","s":"aadc6b3cb18019ff"}
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