Retail
January 19, 2018
Neiman Marcus is looking to omnichannel to boost sales. Image credit: Neiman Marcus
By Brielle Jaekel
Over the past few years, omnichannel has become a buzzword in luxury and retail marketing, but by 2020, consumers will no longer tolerate brands' mistakes.
{"ct":"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","iv":"5349b5c191020afc2db3e7bd71cedaec","s":"ab00c5867de13ebe"}
Share your thoughts. Click here