Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"65c06d34418b011526a3f6a292cabfac","s":"6f392f6692b99a2e"}
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