Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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9Gahhc6iEMu+SDAABxx1e0kD+aMX1ILgQHf0N4m\/PZXkVP\/OFE+wtZEs2STAJdEyLxOWr1j5Kp6P7V809eW9RZ7CAtDkm09y9l\/yR67\/JnXD0e\/SRuDLX\/Ly6uHD0p9EebJYVHWmKC8VflLwP\/tVojM\/eikD8MM3yPFvG6uj630a+FdwAUlc6etjzyOwI8X+3CM8S38rxxYc6+X49C1q\/Voqq7pno825dUK3SdbOpDL9GyWfGb0N4D7nIpZNIt73xhs3KjeME6RCfJ+DPFI6SitxEUIcQbYckhChW8Jbv5y7buk0vWdbN7DWV+hE0SomxzrP3VgZEPoP\/Xu2ATCFkum2Kg6uWTeVVpZ91\/88Y7YDR23PyKhjfWoEbWtrr2R3QM4yRzfVVs2YZQ5egZy\/7DSthZQrAOi51kO9gthd4Hc6gOt1gtw1X5FEzPvKJuM8WinhhQEJKWqpUGC3lmLUBQLsqqIVkP9C8T+gave\/oFycpnxRhJfmKQe7IDDGdHDunYCyODOIjYjwdtutjOX7JKV6skJoZCJewdYw4QVbfux9+xbGAaFlj+FX7\/wZYGbnNjnFUbbrwiTIJsixYQtVvo2p\/4y6k65aRxkgNrvNEJIZX+5XZVx3Y4xCmyrK2s\/Q\/Br+i3H3Qb5pGIEKPNv3aHmyKgZjcVsyuGiwp2\/iVBN1KYgmp\/GyUKROIp+gBaMb3AiWJrn1UKpepx1QwwaKOpPt1yHmiL259t1s9lFJ+kOFzHYYcaEANSewK2O9qFHPjoG68rOzdD369mJbMIeheRzHFM5lMW1WQ71ptZ0MjP7IZa86w+5gESRKyP3dS12Amqza+WBVMq5fiHr\/7Jtj6nTWBa+EmKuXFdqhQzsndWUjHrwZGtE9aHEqecNvy9iSxFVQRvUMNjPS\/DI4Yfw2CUH+TtS\/mmtMUi4uiod0UQMM0bLx8On32MDqIFhN2ZzJL\/CpZll+BAoG\/drFsmW+DcUZBws3TXHXxHyFel0Bm2DFvLq24SQ5RWQ16f4USf45knwL\/Naxjjof25mOU09qbsgKsH0MV7MuQLqF6O96\/59QeTSeiyTs32WZhwO+GiHCYUjr4jIEMqw8gCzTRn5eHpWvTWTj84+vXQvrLzKozrpYqGzwdiQB1o0+cqRh+LJykdZo+ib823NyP57JAopS2PCrdo3IYJQVKTMtJ+SUgffgvIHeO2cjgvvkEWcHjbhnGxume6+ahjApqkvUJTojDKuUloqVHF5lJgamaaygrbyTJDA\/olRkX\/SoApNwnwBwjbaAl9Nco3DFdgTdO3xSdZFuuozBDYjWjYYIuNTXg7lh6oHhgOWomA7CimDA7Ye1OG7eJNSSiuUMxNAphcz4PKZnnzmBBDkFDGymgLlu7PzC9OpfOgQBpqG+KQ3SFr0bYwfMonAKhhVQoEmeh27TYlMDmRSywlJ9WPMh4CtxfG\/6kKzhwDtmzlZ8Ue4ZdsWE5iAYom2GYnzhR9e0cs\/iFTBxNOW3Lzw+Bs2\/APCLpqJPbPCEQRpIPS5rNKbcq8oWV5asNA9\/dPg7Y7Gj+5aQq4Ubp+9w+4+ZfBkRsTt9gPnW18OJHZdhCtuWbN3GAd4Oh1cqI5BFwdC68wv\/+vo2DFstLd\/+8uSqxb4PUr\/\/U2ayn\/YJXMyZdJirsd7NCJw+X39oUlOd9UDqxHwj1vvMCJoHWjfLzPZEIWte4eh0JfMlStWtaZlSMdYzSNcG0l5J9UhdoQUch7216wdj44Dds1+H1VRtxKsHt3Q7yj07rgqwybuY5mcJKOswg9C\/DqCsrQF630Dqi5C8K27BX9rMMR9iT07XqXa26xr6jC4hdKAnPcSnovGQ9qJm0u\/8TgZu6DA9a9Kx6orJ8MLDviNsHGePgDzoYdIrN9m23TyOslUgH9NVy+Iv5xGBZiYo8cYjab4zeWZjK8DdwEqmIC5GfeVP82FUAZpq71karyRJ5otEozi8Iwgw6vzV6S2wQF4VV06y9Wqj2WJXx8nDTbqQCE3yxC249h1XRozMyTJYEK6T3fpKFDXODmkgq4H1PzXTWUzSIaZ11lQIsETQb3OoauzXW5AU0FqP\/rltbSmpNWcivEV00ZHGngFOXGWAVazumt4e02W3i+oct6IlIS76QHkv1oPC6I2HWFINfN+8eqJGV1lbpHfa9UCwhtIzxvCm0NBBoAFVy15fff9EVNeMrBrCub0UmXbRc2KvnRigbS7DzRjqfxciXgsjZo5uyAykERJwgf3mJMIeMx5D2CGiqGG1Np9VjZ+62ADuyeD4+HrzvUHdovkJ87CnCAuh2PUPVT2rAhwCBwvBIiPVKrn285Up+qZQQdYaeppFXnzFwFwaYBbpPnysKNud6aXA8QYdJU94aldRFGW8M9MqWc\/rDQvchsdzz7dDkiIJTVu8Z9Y8ou8gXJg9zfXg5p\/YEGHlUVr\/h8oxRta3G9\/4izYQpcR\/2tt52HiUyksXQZqsy7u2JA1pJsUt4iRXpinOOfTMqq3jFhx9ywJXYLFgL\/lACyQmvU8epGwPbAIYROytQ+XZf8xd9D6SSLMCRAKaZwqiaWq6fgdHERjw2Mk7GnD1u+8iJM1SHrXKjfO29TIb53aRX9KddM90ve5hIx4L96ZYoHzfGoGUrJSdQmgX0rOrWoELpcbkhRNGFQ0ZQjDZM5BObYTp5KlA7FkH325LeLbGC8yEtj51nbPNIiH7MKd1LURVZfqWPtUbpLAPFVbxU6dgr9yv5e7j14Lbuld5l98o9N2kof4T\/cTkxA+QLC0wuwauywKHVyIZJQ6tHS7Ngzyxqn\/12rmDr7SuQDyFcHhjupR69m44CzAbZ9RYevuOPXkCtbbcK\/YRZw0KKHIsm\/\/V03XKRvreWsFhTOP9GiuCEiCJFnh6bJnMTAkwoarAej67KHfebPA8RhaFoEvTCJYV0HpEsI6ud6QuB27POtxFttX3bSWjUYbdwmoNQtaHHrgJekuFzLcjyNm5kLZ8pc3ZmMVXma5eymWKAOQc5Ih9HdWBHq75pe86lgsagr7iSTEbIBdtd7VS+hGghL2A4YlqmhqlrlqsH+eLdkuFiwPuPObtAB7B+4qKxGYU\/7qUafhrlKskZq2qbbCniDozOBE93FJWS+tRNzcJAWrESTh1fyntKqKWVu7xNGV4Hgcx1gLn4oCst8we0YRqty8KU5uok2iZJ3lYuxFWxV0Rbhz3ytNQkPowKbvRcFWVSHfAP7kW3tLDJVZnmYTO47OAiysUfOVgRaF\/tQS\/t\/euEqtsf8IhiONqqt9I1kBPv3X7kCx7z34v\/luGQjcGNY9JsoTF9rKOj3eadEXb+Q2p9Wl1+NXRpd3icv1vyZ4Qe0nzHxZanYnCsh86J4gd\/mFO6BupI+AqmE2oYR07GkTZwwsbmOmUqk9njse3blgfDxtfG6WekcSAMQfUcmPj0NNkveZNqlAdb3JI9gZI9h0IK7Kd5kn2OzTTW7Y+JzbiHbtw5jMt\/QI1mmkzHoti8SBeIhiM3d3JVVZf1rHJIY5em3ESDhG2X3wPZ6Tzks5nGLFTKypOYuiSgDxzYsqaWzxGTF03ThCye5amdcAFPY5lJrZtXfaAa5DZmAr+YPQXWWK8RaNQym\/tkp6UVNwhXxeS+stYPCvnBgFgX8T0deqRDPp23hGero3AvtSWo1WLdNVq6ZMee1pLUhIUXZexug647KVd7rJXt63g5n34QOFlApkH\/d6H5W0yl77kTGkubAqkfqDsg620l5PGJ2xXef40IzQVVrBgiKDoNtt8zyPxNuwFDOpnOGkLSV+sSYecImKF\/msTrNqnzkyi8vTPDd\/uZIpFTRupSCWRrrR\/Tk0WklyoZ9F8Xo74a9sgRdIDVDByVN1nTiUaLYJDh3aHKNESUC\/VSEgOu0n8\/gq54jxkZltb0H1jvUaiHn9\/k9K3+SGTq4b8rpt+Z77UNuYS\/sWz4M2fwfeml2P8gCzwaffmUkx\/AeIYKBoQBP8Q0b4lBana4QZOpGM0eLkzUrVZv208dGu0GHeaUz\/QQk2exEZdJU4IXcWvtxutvEszqkDDL2kFEUbqRRoISTy3sEdcq6\/630UYw6nYAO+tsq6b5DkwcSJSSWtWT+iT5oWu95k4mSnKhPS6pA4\/dVTpyND235qcwSxe718JspHyxM75e04PoQU5+9YsGJve95fhSmdMT+ZDzXt2r6bVayahJXDjSBC6O8t+iRg4maPN5dKOhqnd2ein\/s6xuZCZawnYOaiLAn2h51ghkutNP5UkdYGC8FvlyxChxBqHUj+TQ\/fN0tPT2Al\/0S\/SzDkKb\/sA5zN3pFnLU7ry6DQjtsYMnBkRlhoSmyaqhogXj\/u7uEoJPwQ+2nV9JEEyGQNPPkkFnT","iv":"0d605c3afad11d0a89c12a9008213a8a","s":"803e54f498f6176e"}
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