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Mobile

Neiman Marcus, Visa engage users via personalized, location-based SMS

September 7, 2012

 

By Tricia Carr

High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.

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  1. Haute horologists showcase creativity, craftsmanship at LVMH Watch Week
  2. The Peninsula, V&A move 2026 edition of ‘Art in Resonance’ forward
  3. Caroline Fiot begins Cellar Master role at Ruinart
  4. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  5. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  6. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  7. Richemont announces sale of Baume & Mercier to Italy’s Damiani Group
  8. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  9. Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
  10. Invite-only driving programs from Aston Martin enter year two
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