Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
{"ct":"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","iv":"49a946d593c0e97bd744e34b6ddaebd1","s":"49ffcf34f1f4a602"}
Share your thoughts. Click here