Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"3635bfb8d25dd747815b9a940336c810","s":"dd72670333c7bbe4"}
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