Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"77a89c163f54edbc24494beab5a0830b","s":"38695cffac575617"}
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