Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"f9d4749977520343b4c68d07fd8178cc","s":"33df8f4cba380d7d"}
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