Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"1522769078782e1ab229b63322740050","s":"d016f167e54cea1f"}
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