Marketing
April 12, 2024
Louis Vuitton's recent partnership with Tyler The Creator falls right into the report's suggestions to embrace unexpected collaborations. Image credit: Louis Vuitton
By Emily Iris Degn
As it turns out, unlikely collaborations could be the key to luxury apparel brands’ success this year.
{"ct":"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","iv":"cf52e1ac69eaa2ec13c535bf73d0002f","s":"b9df98c6dce92be4"}
Share your thoughts. Click here