Marketing
April 12, 2024
Louis Vuitton's recent partnership with Tyler The Creator falls right into the report's suggestions to embrace unexpected collaborations. Image credit: Louis Vuitton
By Emily Iris Degn
As it turns out, unlikely collaborations could be the key to luxury apparel brands’ success this year.
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","iv":"cc8c742fa042a0c72e892a203766d750","s":"58da23511ac15f2c"}
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