Marketing
April 12, 2024
Louis Vuitton's recent partnership with Tyler The Creator falls right into the report's suggestions to embrace unexpected collaborations. Image credit: Louis Vuitton
By Emily Iris Degn
As it turns out, unlikely collaborations could be the key to luxury apparel brands’ success this year.
{"ct":"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","iv":"4f6a286cb33f24a674c6dc2e3d5ad269","s":"bd3741a35cf39acf"}
Share your thoughts. Click here