Marketing
April 12, 2024
Louis Vuitton's recent partnership with Tyler The Creator falls right into the report's suggestions to embrace unexpected collaborations. Image credit: Louis Vuitton
By Emily Iris Degn
As it turns out, unlikely collaborations could be the key to luxury apparel brands’ success this year.
{"ct":"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","iv":"5df3debca26927ad7f802682625b0829","s":"41ed650e326f9325"}
Share your thoughts. Click here