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Mobile

Net-A-Porter builds hype for Karl Lagerfeld collection with mobile gaming, social app

December 20, 2011

 

By Kayla Hutzler

Online retailer Net-A-Porter is rolling out all the stops to help increase awareness of the upcoming Karl by Karl Lagerfeld collection, including a multi-faceted mobile application that brings together gaming, insider access, Aurasma technology and a social contest.

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  1. Ferragamo transforms Italian beach club in branded takeover
  2. Luxury exhibitors to unveil new concepts at Monterey Car Week
  3. With help from Ovolo Group, Wyndham to test luxury waters in APAC
  4. Off the Cuff: A Q&A with Vispring's Clare Schifano
  5. ‘Redefine Your Beauty’ campaign launches at Heathrow Airport
  6. Celebrities flock to East Hampton for exclusive ‘Saks on Amazon’ dinner
  7. Rolls-Royce wraps client experience in St. Tropez
  8. Qatar Airways creates sonic symphony with composer Hans Zimmer
  9. Trust and transparency: The new sustainability currency for luxury
  10. Miu Miu reclaims top Lyst Index spot from Loewe
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