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Jan. 26, 2021
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Retail

Net-A-Porter introduces holiday Instagram AR filter to raise charity money

November 24, 2020

As of Nov. 30, visitors to Net-A-Porter's Instagram profile will be able to exchange holiday messages.  Image credit: Net-A-Porter

 

By Luxury Daily News Service

Richemont-owned online retailer Net-A-Porter is launching its own bespoke Instagram augmented reality (AR) filter to foster communication and raise charity money in time for the holidays.

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  1. Relationships are the new currency in luxury sales
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  4. Kering ranks in top 10 of world’s most sustainable companies
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  6. Why luxury brands must radically rethink sustainability
  7. Montblanc celebrates its newest smartwatch with ‘moving’ campaign
  8. Burberry transforms customer experiences through digital innovation
  9. Day’s wrap: Kering, Gucci, Natural Diamond Council, Taj Hotels and marketing webinar
  10. Gucci visits Hyde Park in winter campaign
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