| | Research Brands should nurture loyal wealthy customers as retention is key to bounceback  |  As wealthy individuals see their portfolios contract from the COVID-19-related recession, some are scaling back on purchases. Entire
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| Women in Luxury Women in Luxury 2020 New York conference moved to Wednesday, July 8 FREE |  Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, July 8 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH's Starboard Cruise Services. Entire
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| Fragrance and personal care Dior goes backstage in new video tutorial campaign |  French fashion house Christian Dior is introducing a new eye palette with a range of Rosewood Shades, including a primer and a metallic top coat, to its Dior Backstage line and is using video tutorials to help promote the new products. Entire
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 | Retail How luxury consumer preferences in China are shifting after COVID-19 |  Over the last few days, I spoke with several luxury retailers based in Hong Kong and mainland China, and their feedback was consistent: While the situation after COVID-19 is gradually getting better, and shops are once again open, buying behavior has changed. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Retail Can ecommerce rescue luxury brands amid a global pandemic? |  With unprecedented mass closures of bricks-and-mortar stores, ecommerce veterans continue to enjoy sales from consumers' homes, while those who were slow to adapt are now playing catch-up. Entire
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| News briefs Fashion turmoil, Blancpain, Comité Colbert, Belstaff and marketing budgets |  Luxury Daily's live news: Implications for the fashion, apparel and beauty industries due to the coronavirus; Blancpain’s China literary prize calls for entries to spot homegrown talent; Bénédicte Epinay takes over as president/CEO of France’s Comité Colbert at critical time; British apparel brand Belstaff’s podcast series on risk-takers is template for others; Coronavirus impact on marketing budgets. Entire
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| Marketing 12-step pre-recovery checklist for CEOs |  When we begin to see a turn in the COVID-19 pandemic, the most important responsibility for business leaders will be to prepare a game plan towards full recovery. Entire
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