Luxury Daily, April 19, 2016 – Dior revitalizes architecture roots for Archi Dior jewelry collection

April 19, 2016

Today's headlines

Internet Dior revitalizes architecture roots for Archi Dior jewelry collection
By Forrest Cardamenis
	French fashion house Christian Dior is bringing its jewelry and apparel closer together with the Archi Dior campaign. Entire article

Multichannel Valentino helps consumers find their own Wonder Woman through street art
By Staff reports
	Italian fashion label Valentino is paying homage to women’s ability to multitask with a capsule collection inspired by DC Comics' Wonder Woman. Entire article

In-store Peninsula partners with jewelers to provide guests exclusive access
By Forrest Cardamenis
	The Peninsula Hotels is highlighting its own artistry by showcasing the work of other “Legendary Artisans” in its shopping arcade. Entire article

Events/Causes Bentley calls on pop art legend for charitable bespoke GT
By Forrest Cardamenis
	British automaker Bentley is bringing worlds together in the name of palliative and hospice care. Entire article

Commerce VULT leverages “FinTech” to offer transparency, confidence for diamond sales
By Jen King
	Financial technology firm VULT is aiming to alter the way investors view the diamond industry by turning the precious stones into a genuine asset. Entire article

Mobile Will chatbot, Snapchat popularity push branded apps to the wayside?
By Staff reports
	With mobile messaging chatbots and social media marketing opportunities rushing to the forefront of marketers’ minds, standalone commerce applications may only prevail for brands with the wherewithal and audience size to maintain ongoing support. Entire article

News briefs Burberry, Nordstrom, Audi and Stuart Weitzman – Live news
By Staff reports
	Luxury Daily’s live news from April 18 - Burberry taps fresh talent with spokesmodel Lily James; Nordstrom plans job cuts to promote growth, efficiency; Audi lends support to heroes in Marvel film placement; Stuart Weitzman lets brides express personal style through shoe selection. Entire article

News briefs Armani, luxury strategy, real estate and Audi – News briefs
By Staff reports
	Today in luxury marketing - Armani seeks to entice fashionistas in 'key market' Russia; Luxury makers rethink strategies; Buy a condo, get a private jet: Luxe amenities reach new heights; Audi tests the frontier of virtual reality technology. Entire article

Columns Why and how content marketing works for luxury
By a Luxury Daily columnist
	For luxury brands, the chief value of content marketing lies in its ability to reel in, persuade and evangelize the most discerning audience in a language and elevated aesthetic that is particular to luxury. Entire article

Columns How brands can work with influencers
By a Luxury Daily columnist
	The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best? Entire article

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