Author archive

Mobile payments beyond NFC: The case for beacons

July 29, 2016

It is no secret that banks have concerns that tech giants such as Apple and Google are entering their sectors with mobile wallets and payment solutions.

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The Amazon effect: Is there a new player in the fashion retail space?

July 28, 2016

With recent reports showing luxury fashion spend is down and Burberry recording a recent drop in earnings, Amazon may see an opportunity to shake up a new sector.

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Customers are lazy. Are marketers ready to pick up the slack?

July 28, 2016

When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding their driver’s seat to consumers?

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Rallying cry for transparency should mean more revenue for mobile publishers

July 27, 2016

Both advertisers and publishers are demanding more transparency in everything they do.

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As mobile conversion rate stagnates at 1pc, time to reassess responsive Web design?

July 26, 2016

The responsive Web design bandwagon has been rolling on for three-plus years now and, in the face of ever-increasing mobile traffic numbers, it is time to apply some real scrutiny.

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To move forward, Snapchat must look to Instagram

July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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The luxury antifraud experience for luxury buyers

July 22, 2016

There is no industry where the essential tension of online fraud prevention is more apparent and more pressing than luxury goods.

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How luxury brands engage the mobile-savvy customer

July 21, 2016

No omnichannel technology can replace the effect of stellar face-to-face customer experiences provided in stores, where the majority of consumers still do their buying.

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Yes, app marketers, you do need a message center

July 21, 2016

Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.

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Big mistakes that app marketers make daily

July 20, 2016

If you are a marketer or retailer with applications, I have some bad news for you.

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