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Gemma A. Williams

rimma@mobilemarketer.com

Does swapping celebrities damage your brand?

September 24, 2021

Radicals, pioneers and Brands of Tomorrow. Why the spirit of Josiah Wedgwood lives on in Britain’s creative entrepreneurs

September 24, 2021

With Kris Wu and other idols tainted, what is luxury’s next China strategy?

September 23, 2021

Will the return of Chinese tourists revive American luxury?

September 22, 2021

How Google’s new algorithm could hinder your brand’s Web search

September 21, 2021

“Luxury” is in the product, right? Wrong

September 21, 2021

Good news for luxury? 60pc of China’s college kids expect to be millionaires

September 20, 2021

Typography company’s legal saga demonstrates difficulties of protecting creations without IP rights

September 20, 2021

What China’s changing “996” culture means for luxury

September 17, 2021

China’s crackdowns could make luxury marketing a lot more boring in 2022

September 16, 2021

5 key consumer trends for the post-COVID-19 era

September 15, 2021

Why Paris will dominate luxury in the Chinese Decade

September 14, 2021

Luxury rollercoaster: What comes up must come down? Not so sure

September 13, 2021

Beyond Beeple: The real value of NFTs for luxury brands

September 13, 2021

Why China’s youth pay for luxury with credit

September 10, 2021

The secret to surviving a PR nightmare in China

September 9, 2021

Time’s up, Hong Kong: China takes over Swiss watch sales

September 8, 2021

Early access is the way to capture impatient luxury consumers

September 8, 2021

Can luxury survive another year of the pandemic?

September 7, 2021

How luxury brands can connect with aging Chinese millennials

September 3, 2021

Venture capitalists bet big on luxury

September 2, 2021