Marketing Luxury tunes into podcasts to reach affluent early adopters  |  Storytelling is a central part of luxury brand building today, but some marketers are thinking beyond text or video to share their perspectives. Entire
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| Fragrance and personal care Beauty brands face balancing act on animal testing |  While Western consumers tend to reject beauty products tested on animals, China still requires such trials, putting luxury beauty brands in an awkward position. Entire
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| Strategy Register now: Women in Luxury conference New York, May 9 FREE |  Register now for the 2nd annual Women in Luxury conference New York Wednesday, May 9. Speakers include senior execs from Chanel, Apple, UBS, Bally, BMW, Richemont’s Piaget, Kering’s Ponant, Dodo, Pomellato and Boucheron brands, Estée Lauder, John Hardy, Links of London and Folli Follie, Boston Consulting Group, Assouline, Wavemaker, Shanker Inc., BPCM, Michael Aram, Quintessentially, Luxury Institute, Luxury Marketing Council and Centaur Media. Limited seating. Entire
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 | Marketing Top 10 luxury brand social videos of Q1 2018 |  Luxury audiences are becoming more diverse with each passing year, and luxury brands need to update their advertising campaigns to match. Entire
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| Apparel and accessories Zero Halliburton focuses on roots to fete 80th anniversary FREE |  Luggage maker Zero Halliburton is embarking on a rebranding effort centered on its travel legacy. Entire
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| Marketing Chinese New Year efforts leaned on technology, tradition: report |  Spending during Chinese New Year has been steadily increasing in recent years, with sales up 10 percent in 2018, according to new research from Fashionbi. Entire
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 | Blog Top 5 brand moments from last week |  Sometimes actions speak louder than words, and a simple advertising campaign with strong visuals is all that it takes to engage customers. Entire
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| Luxury Memo special reports Photography in luxury – Luxury Memo special report |  Photography for luxury brands was traditionally a well-crafted art used to shoot the highest quality images for advertising campaigns and catalog spreads. But with the influence of online, the imagery used by many brands today is quick, fun and informative, aiming to appeal to the smartphone user. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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 | Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| News briefs Lexus, Berluti, Jaguar Land Rover, Le Bon Marché and Bitcoin – Live news |  Luxury Daily's live news from March 30 - Lexus’ luxury-compact crossover appeals to the modern urban dweller; Berluti becomes latest LVMH brand to replace creative director; Jaguar Land Rover’s new headquarters focuses on sustainability; Le Bon Marché creates new worlds insides its store; L’Operaio furthers Bitcoin’s stake in luxury. Entire
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| News briefs Streetwear, Montblanc, Rosewood and luxury homes – News briefs |  Today in luxury - How streetwear took over luxury; Meet Davide Cerrato, the man bringing style to Montblanc's watchmaking; Aerin partners with Rosewood Hotels & Resorts for amenity line; How much is that luxury home? It’s a secret. Entire
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| Arts and entertainment Brands reach potential new customers at a higher level at Art Basel Hong Kong |  The upcoming Art Basel Hong Kong, more than ever before, reveals that the line between art and luxury is blurring. Entire
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