Luxury Daily, April 2, 2021 – How to build a luxury fashion brand in China
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| | Retail How to build a luxury fashion brand in China  |  As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers. Entire
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| Software and technology Digital-first Gen Z affluents pushing luxury to go virtual |  With younger consumers accumulating and spending more wealth, especially in Asia, luxury brands will have to adjust to ensure marketing strategies and digital offerings remain engaging. Entire
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| Apparel and accessories Louis Vuitton dreams of summer in bright campaign FREE |  French fashion house Louis Vuitton is promoting its summer collection in a colorful ode to warmer days ahead. Entire
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 | Marketing Seller recommendations possible key to improving ecommerce conversions |  While online shopping continues growing rapidly, retailers should incorporate seller recommendations for more efficient retargeting campaigns, according to a new study. Entire
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| Webinars Webinar: Brand Protection in a Post-COVID World FREE |  Register now for this free webinar Wednesday, April 7 at 11 a.m. to noon EST (New York time) on how to protect the brand as counterfeiting and return fraud grows in fashion and apparel with rapid consumer adoption of ecommerce. Join senior executives from the business as they offer a roadmap. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Dom Pérignon, Sotheby’s, Lexus, Sephora, April Fools and brand protection webinar |  Luxury Daily's live news: Dom Pérignon taps Lady Gaga for multiyear, sparkling collaboration; Sotheby’s debuts Instagram filter ahead of jewelry auction; Lexus partners with Sky Arts, highlighting support for creativity; Sephora celebrates makeup artist’s journey on Transgender Day of Visibility; Brands get silly and stylish for April Fools’ Day; Webinar: Brand Protection in a Post-COVID World. Entire
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| Automotive Will China unplug Tesla soon? |  In a capricious and fast-changing market such as China’s, you can go from a business celebrity to an outcast in a matter of days. Alibaba Group founder Jack Ma is the perfect example. Entire
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