| | Marketing What will the luxury experience look like after the pandemic?  |  When the COVID-19 coronavirus pandemic finally subsides, chances are that nothing will go back to the way it was before. The challenge will be to translate the tangible into the intangible, from bricks to clicks without missing a beat. Entire
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| Women in Luxury Women in Luxury 2020 New York conference moved to Wednesday, July 8 FREE |  Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, July 8 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH's Starboard Cruise Services. Entire
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| Apparel and accessories Chanel taps musicians in latest sunglasses video campaign |  French fashion giant Chanel has launched a new video campaign to promote its 2020 spring-summer eyewear line to reach consumers who are stuck at home with lively and entertaining content. Entire
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 | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Marketing How luxury transformed from opulence to populace, and what it means for brands |  Drastic economic, cultural and social shifts bring upon novel needs, desires and even aesthetics. In a time of paradigm shifts, new categories capitalize on cracking niches in the cultural fabric. Entire
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| Marketing How luxury brands are reaching consumers during lockdown |  It may not be the best of times for luxury retail, as stores remain shuttered from the COVID-19 pandemic, but clever marketers are using this forgotten time to forge deep connections. Entire
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| News briefs Marriott, Bentley, Ferragamo, Burberry, Balmain, Zegna and Hublot |  Luxury Daily's live news: Brands at work: Ferragamo, Burberry, Balmain, Zegna and Hublot; Ritz-Carlton owner Marriott International installs new global cleanliness council for group hotels; Bentley reopens all 40 showrooms in China to begin first deliveries of new Flying Spur. Entire
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| Columns 6 actionable content strategy ideas during challenging times |  Challenging times are opportunity disguised as problems – and brands must act fast. Brands need to be as useful as possible by combining purpose + practicality + creativity. Entire
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