Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.
The Financial Times is celebrating the twentieth anniversary of its How To Spend It magazine supplement by expanding its reach to affluent readers in Italy through a partnership with Italian newspaper publisher Il Sole 24 Ore.
British automaker Jaguar is finding fresh ways to extend its "Good to be Bad" campaign with solo discourses on the art of cinematic villainy by featured actors.
Trump International Hotel & Tower New York at Central Park is joining in on the fun of Fabergé’s expansive Big Egg Hunt that has recently entered the five boroughs with a family-friendly package for Easter.
U.S. apparel and accessories brand Ralph Lauren is expanding its fragrance collection with addition of Midnight Romance that embodies feminine mystery.
The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X'ers and Boomers.
British ecommerce retailer Net-A-Porter is targeting consumers looking for both work and play attire with a pair of advertisements on New York magazine’s The Cut blog.
Today in luxury marketing - Prada forecasts slowing sales growth as luxury demand ebbs; Neiman Marcus unveils top management roles; A modern match for Audemars Piguet; Is luxury less ethical than it thinks?
According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”
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