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Luxury Daily, April 9, 2024 – Jo Malone goes antiquing for Scented Mementos campaign

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April 9, 2024

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Fragrance and personal care Jo Malone goes antiquing for Scented Mementos campaign
Departing from its usual ingredients-first approach, the British luxury fragrance brand’s four-scent collection is inspired by vintage shops. Entire article

Apparel and accessories Hugo Boss teams with Shohei Ohtani on casual capsule
The German fashion house is partnering with the prominent Japanese baseball star on a varsity-themed clothing drop. Entire article

Jewelry Hublot unveils latest timepiece collaboration with Depeche Mode
The Swiss watchmaker is once again working with the famed English band, with proceeds benefitting global charity Conservation Collective. Entire article

Strategy Follow @LuxuryDaily for the latest in luxury news FREE
Are you fluent in the language of luxury? For content, conversation and more, check out @luxurydaily on Instagram, LinkedIn and Twitter. Entire article

Automotive Maserati activates at Rolex Monte-Carlo Masters tournament
The Italian automaker is going all out for its sponsorship of the tennis event, displaying a custom car and a new release on the court. Entire article

Travel and hospitality Accor honors hospitality ‘heartists’ with corporate program
The contributions of the French hotel giant's employees are at the core of a fresh internal effort and external advertising. Entire article

Columns Personalize luxury brand marketing strategies for lasting loyalty FREE
To stand out, luxury brands must cultivate personal and memorable experiences for their customers. Entire article

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