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Feb. 7, 2026
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Fragrance and personal care

Jo Malone goes antiquing for Scented Mementos campaign

April 9, 2024

Quirky characters showcase their finds at an antique market in the campaign, including Jo Malone scents. Image credit: Jo Malone Quirky characters showcase their finds, including Jo Malone scents, at an antique market in the campaign. Image credit: Jo Malone

 

By Emily Iris Degn

British luxury fragrance brand Jo Malone is exploring a familiar space with a whimsical touch.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  3. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  4. Kering Generation Award X Jewelry returns
  5. ‘Gucci: La Famiglia’ asserts vision for next chapter
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  8. Estée Lauder Companies raises full-year outlook
  9. Lalique, rapper 50 Cent premiere cognac decanter collaboration
  10. Top luxury campaigns of 2025: Luxury Daily
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