Luxury Daily, Aug. 18, 2020 – Luxury brands should cater to consumers socializing at home
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| | Research Luxury brands should cater to consumers socializing at home  |  COVID-19 has transformed the retail and hospitality businesses as consumers become more locally focused, forcing companies to adjust their service offerings to to connect with their audience during this new “decade of the home.” Entire
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| Strategy 40+ brand speakers, 35 sessions: Grab your seat at the Future of Luxury eConference Sept. 23-24 FREE |  Register now for Luxury Daily's Future of Luxury eConference Sept. 23-24 as brands and retailers face unprecedented changes in customer behavior. Check out our list of 40-plus speakers from the leading luxury brands and retailers worldwide and nearly 40 sessions in the agenda article. First 100 registrants receive Luxury Daily's Future of Luxury special report! Register now – limited seats online. Entire
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| Jewelry Mikimoto and Comme des Garçons debut edgy new pearl necklace collection |  Japanese jeweler Mikimoto has teamed up with compatriot Comme des Garçons for a new collaboration that is not for pearl clutchers. Entire
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 | Retail Here is the only good pricing strategy for luxury brands |  Pricing is incredibly important for luxury businesses because many of these marketers destroy significant brand equity when they lower prices in search of fast, easy growth. The consequences are almost always fatal. Entire
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| Retail The ecommerce evolution has arrived. Here is what you need to know |  The COVID-19 coronavirus pandemic has forced companies to rethink their digital marketing strategies. Brands are adapting sales channels, analyzing customer data and assessing online user experience in a bid to stand out online. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Selfridges, Louis Vuitton, Aston Martin and Future of Luxury eConference |  Luxury Daily’s live news: Selfridges aims to reinvent retail with Project Earth sustainability strategy; Louis Vuitton launches unisex fine jewelry collection; Aston Martin debuts 007 editions ahead of next Bond installment; Leaders of luxury brands and retailers to discuss next steps at Future of Luxury eConference. Entire
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| Columns Embrace change so that your business may survive |  If your business is on the verge of collapsing, accepting that it needs to evolve may just breathe new life to it. Entire
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