Luxury Daily, Aug. 9, 2022 – Kenzo drives new creative direction forward in latest campaign

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August 9, 2022

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Apparel and accessories

Kenzo drives new creative direction forward in latest campaign

French fashion label Kenzo is signaling a renewed artistic vision with its latest campaign and collection, marking a new day at the maison.

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Fragrance and personal care

Bulgari ushers in the era of roses with new perfume

Roman jeweler Bulgari is giving fragrance its flowers with the brand's latest olfactory offering.

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Apparel and accessories

Louis Vuitton and tennis star Naomi Osaka reveal revamped Twist handbag

French fashion house Louis Vuitton is pushing its baseline, raising the bar with a fresh take on its beloved style in a celebrity-powered campaign.

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Jewelry

Tag Heuer reaches new depths with the Aquaracer

LVMH-owned Swiss watchmaker Tag Heuer is launching into the deep blue with a new titanium dive watch.

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Strategy

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Gucci, Cartier, PVH Corp., Inspirato and Virtuoso

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Retail

When it comes to hard luxury, China’s digital natives want real-life experiences

For hard luxury brands wanting to engage this demographic, the proven best practice is to offer aspirational and attainable experiences that are easily shareable online.

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