Luxury Daily, August 11, 2016 – Dior taps WeChat’s direct-to-consumer potential in social selling effort

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August 11, 2016

Dior taps WeChat’s direct-to-consumer potential in social selling effort

With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.

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Fragrance and personal care

Burberry customizes Pinterest boards to raise beauty product awareness

British heritage brand Burberry is demonstrating the importance of beauty personalization as it introduces its latest mascara.

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Webinars

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Fragrance and personal care

Louis Vuitton offers first look at perfume line before market debut

As France’s Louis Vuitton prepares to relaunch its perfume division, the fashion house is taking consumers on an inside tour of its fragrance headquarters.

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Retail

New York retail to benefit from 16M passersby at Westfield World Trade Center

Montblanc, Smythson and Stuart Weitzman are among the brands ushering in New York’s latest retail development as the city works to overhaul its downtown shopping district.

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Real estate

As construction prices climb, development land bids fall: Knight Frank

After a period of strong growth, development land prices in London have returned to 2014 levels, according to a report by Knight Frank.

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Travel and hospitality

Wellness tourism primed for growth from men, Southeast Asia

Wellness tourism is projected for an 11 percent compound annual growth rate through 2020, according to Technavio analysts.

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Automotive

Land Rover highlights tech and luxury with dynamic new SUV

British automaker Land Rover is maintaining its technological edge with new features added to its Range Rover SVAutobiography Dynamic.

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Strategy

Welcome to the new Luxury Daily

Dear reader, it is official. Luxury Daily, the world’s leading luxury business publication, has launched its redesigned Web site and newsletter, both newly enhanced services to empower our readers to make smarter decisions on luxury strategy, tactics and execution.

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News briefs

Michael Kors, Waldorf Astoria, Audi and Marc Jacobs – Live news

Luxury Daily's live news from Aug. 10 - Decreasing mall traffic, reduced tourism dampen Michael Kors’ Q1 results; Waldorf Astoria opens in redeveloping San Francisco neighborhood; Audi UK ad ruled irresponsible for linking speed with excitement; Neville Jacobs turns author with photography book.

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News briefs

Mall traffic, Smythson, bankruptcy comebacks and estate tax – News briefs

Today in luxury marketing - Luxury sellers issue gloomy forecasts as mall traffic wanes; Hong Kong graphic designer sues British luxury leather brand Smythson over wallet design; From bankruptcy to billions: Fashion’s greatest second (and third) acts; Inheritance tax, and how the Dukes of Westminster avoid it on their $12B fortune.

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Columns

Context key in online video advertising

Eye-racking research finds that users tend to focus on the skip button rather than the video itself: nine out of 10 do so, and three out of four of those actually use it.

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