Polo Ralph Lauren Corp. is going back to the relaxed, all-American feel of its original lines with its new brand, Denim & Supply Ralph Lauren, first out yesterday.
BMW Financial Services has created a mobile application that allows all driving enthusiasts to share driving tips, road trips and best-route information.
Although consumers are demanding coupons and deals on their phones in increasing numbers, marketers may not be ready operationally to handle this appetite for their promotions.