Luxury Daily, August 2, 2017 – UK, Chinese consumers’ luxury sentiment, behavior run parallel: RCR

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August 2, 2017

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Marketing

UK, Chinese consumers’ luxury sentiment, behavior run parallel: RCR

Despite perceived cultural differences, affluent consumers in the United Kingdom and China have habits and attitudes toward luxury that are increasingly similar.

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Strategy

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Retail

Gucci’s Harrods partnership shows its deep admiration for British culture

Italian fashion house Gucci is taking its love affair with British culture to the next level by partnering with London department store Harrods for a month-long garden-themed installation.

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Apparel and accessories

Fendi taps Instagram, Snapchat navigation for animated engagement

Italian fashion label Fendi is taking inspiration from its whimsical Bag Bug charms for interactive storytelling.

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Media/publishing

Condé Nast continues Snapchat strategy with market-specific channels FREE

Condé Nast-owned British Vogue is the latest of the Vogue-branded magazine to launch on Snapchat Discover as publishers look to amplify their digital efforts.

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Fragrance and personal care

Michael Kors offers behind-the-scenes look at Sexy Ruby fragrance

U.S. fashion label Michael Kors is celebrating the launch of its latest women's fragrance with three short films to showcase the perfume and provide viewers with behind-the-scenes looks from different points of view.

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News briefs

Saint Laurent, Buccellati, Sephora, Net-A-Porter, Douglas Elliman and the V&A – Live news

Luxury Daily's live news from Aug. 1 - Saint Laurent links with Farfetch for omnichannel retail in China; Buccellati invests in international expansion under new owner; Sephora taps into German market potential with planned openings; Net-A-Porter decamps for Paris for fall fashion rundown; Douglas Elliman grows California footprint with acquisition; V&A Museum hosts tribute to history of luxury ocean liners.

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News briefs

Logos, Saks, watches and Saudi Arabia – News briefs

Today in luxury - As branding evolves, what’s a logo worth?; Activist pushes for Hudson's Bay to sell Saks, go private; Instagram turbocharges the watch market; Saudi Arabia plans luxury beach resorts on Red Sea.

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Columns

Overstoring in US is creative opportunity for luxury brands

With the ability to order whatever they want online, shoppers visit stores less just to buy things right there, and more to experience what a brand can offer.

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