Swiss watchmaker Jaeger-LeCoultre is using its sponsorship of the 68th Venice International Film Festival to market its iconic Reverso model and increase brand awareness.
Luxury branded banner ads in tablets are few and far between and some companies are not grasping just how advantageous a large-screen, magazine format can be to display products and services to affluent, global consumers.
Skincare line Kiehl’s has undertaken another fundraising initiative in collaboration with amfAR to raise $100,000 for AIDS/HIV research in which employees will ride along the U.S. East Coast to educate and inform consumers.
Hotel chain Ritz-Carlton is teaming up with American Express to provide affluent consumers special perks when they book stays using the credit card and is marketing this partnership via digital marketing.
A tighter integration of QR codes within the communication mix must happen before they will have a chance to make a mainstream impact on consumer marketing.
RSS
