Luxury Daily, Dec. 21, 2011 – Burberry is 2011 Luxury Marketer of the Year

December 21, 2011

Today's headlines

Burberry is 2011 Luxury Marketer of the Year
Moschino uses social picture project to create fan community
Departures uses travel ads to promote peace-of-mind in 2012
Audi shifts magazine to mobile with iPad app
Ritz-Carlton New York properties use new packages to highlight global rebranding
1.3B will access social media sites via mobile by 2016: study
LVMH, Hermès, Audi, Eres and Prada – News briefs

Multichannel Burberry is 2011 Luxury Marketer of the Year
By Rachel Lamb
	British retailer Burberry has been named Luxury Marketer of the Year for 2011, the most prestigious award in luxury marketing. The first runner's-up is Ralph Lauren Corp. and the second runner's-up is BMW. Entire article

Internet Moschino uses social picture project to create fan community
By Kayla Hutzler
	Italian apparel and accessories brand Moschino is using the Facebook application platform to run a picture-based engagement campaign to overcome language barriers and engage with its fans around the world. Entire article

Print Departures uses travel ads to promote peace-of-mind in 2012
By Rachel Lamb
	American Express Publishing’s Departures magazine is using advertisements from travel and hospitality brands such as Conrad Hotels & Resorts and Corinthia Hotel to promote peace-of-mind, which the publisher believes is indicative of the entire luxury industry. Entire article

Mobile Audi shifts magazine to mobile with iPad app
By Rachel Lamb
	German automaker Audi is creating a more portable brand experience by allowing consumers to check out the latest content on its branded Audi Magazine in a new iPad application. Entire article

In-store Ritz-Carlton New York properties use new packages to highlight global rebranding
By Kayla Hutzler
	The Ritz-Carlton Hotels of New York are rolling out four new packages in line with the global hotel chain’s recent rebranding centered around the slogan, “Let us stay with you.” Entire article

Mobile 1.3B will access social media sites via mobile by 2016: study
By Lauren Johnson
	Juniper Research predicts that 1.3 billion consumers will rely on their mobile devices to access social media sites by 2016. Entire article

News briefs LVMH, Hermès, Audi, Eres and Prada – News briefs
By Staff reports
	Today in luxury marketing - LVMH got its hands on more Hermès shares; Audi races to catch BMW; Eres expands in Beverly Hills; Prada spring 2012 makes hot rods cool again. Entire article

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