Customer relationship marketing technology is nearing a point where prestige brands will be able to administer a quality of service that delivers on the promise of luxury in ways never before possible.
German designer Hugo Boss is targeting tech-savvy consumers with an iPad application that engages users via video, exclusive interviews, news and information on new products.
Swiss watchmaker Tag Heuer succeeded in reaching a younger audience by holding a contest where eight teams of product design students constructed three watches interpreting the brand’s classic Monaco chronograph.
Leading luxury auto brand Cadillac has named stage and screen actor Laurence Fishburne spokesman for the automaker's upcoming "Red-Blooded Luxury" campaign targeting affluent Americans.
Starwood Hotels and Resorts' upscale chain, The Luxury Collection, is hoping to pique customers’ interest this holiday season with the launch of The Cocktail Collection, an assortment of new drinks inspired by the chain’s many locations around the world.
Today in luxury marketing - Chris Evans for Gucci Guilty Pour Homme fragrance; LVMH crosses threshold of 20pc of Hermes shares; Maserati's US sales rise 48pc, driven by GranTurismo convertible.
Marketers are tapping location-based services to compel customers to use apps to engage with the brand, product or venue via their mobile phone. They need to know the three R's of LBS.
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