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Audemars Piguet collaborates with American singer John Mayer
Saks prelaunches seasonal styles from Prada
Luxury Unfiltered: Brand stories are the secret to creating desirability
Consumers prefer ‘new signs of success’ over traditional shows of status: report
'Balmain Beach Club' exclusives go live at Neiman Marcus
2019 luxury spend expected to grow highest in UK
Partnership with Vinitaly brings oenology to Orient Express
Dior takes a step towards film with latest perfume ad
Dior explores the craft of Sauvage in new campaign
Latest Tiffany & Co. exhibition makes Tokyo debut

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Luxury Daily, December 10, 2013 – Hermès animates orange gift boxes to spark holiday ideas

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December 10, 2013

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Hermès animates orange gift boxes to spark holiday ideas
Fendi hosts digital conversation to further launch Twitter profile
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Lower-priced auto lines affecting brand stature
Berluti splashes around in behind-the-scenes video
Fortnum & Mason connects with consumers over gift basket heritage
Mercedes-Benz shows reverence for Nelson Mandela via short film
Hublot unveils $41K gold monochrome watch at Monaco ball
Van Cleef & Arpels touts diamonds with interactive content ad on The Cut
New York’s Carlyle Hotel houses Sotheby’s Diamonds pop-up shop
Oscar de la Renta, McLaren, user reviews and luxury auto – News briefs

Internet Hermès animates orange gift boxes to spark holiday ideas
By Jen King
	Family-owned leather goods maker Hermès is counting down the days of December with an interactive gift guide that inspires affluent consumers to choose from its wide range of products for the holidays. Entire article

Internet Fendi hosts digital conversation to further launch Twitter profile
By Sarah Jones
	Italian fashion house Fendi recently hosted a Twitter conversation between accessories creative director Silvia Venturini Fendi and fashion blogger Susanna Lau of Style Bubble. Entire article

Advertising Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
By Staff reports
	Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue. Entire article

Commerce Lower-priced auto lines affecting brand stature
By Joe McCarthy
	Are luxury automotive brands running the risk of brand dilution by unveiling new models with low price tags? Entire article

Internet Berluti splashes around in behind-the-scenes video
By Sarah Jones
	French footwear maker Berluti is showing its more playful side with a behind-the-scenes video for its latest advertising campaign that was filmed in a swimming pool. Entire article

Internet Fortnum & Mason connects with consumers over gift basket heritage
By Sarah Jones
	British department store Fortnum & Mason is promoting its holiday hampers, or gift baskets, both on social media and on its ecommerce site to provide a glimpse into its heritage. Entire article

Internet Mercedes-Benz shows reverence for Nelson Mandela via short film
By Joe McCarthy
	German automaker Mercedes-Benz honored Nelson Mandela, former president of South Africa, with a video that illuminates how a team of South African factory workers crafted a vehicle for the international hero following his release from prison in 1990. Entire article

In-store Hublot unveils $41K gold monochrome watch at Monaco ball
By Jen King
	Swiss watchmaker Hublot is supporting gold's resurgence in fashion and haute couture by designing a monochromatic watch using the precious metal. Entire article

Mobile Van Cleef & Arpels touts diamonds with interactive content ad on The Cut
By Jen King
	French jeweler Van Cleef & Arpels is generating interest in its interactive Diamond Breeze effort through a banner advertisement found on New York magazine’s fashion and style blog The Cut’s mobile Web site. Entire article

In-store New York’s Carlyle Hotel houses Sotheby’s Diamonds pop-up shop
By Joe McCarthy
	Sotheby's Diamonds set up a pop-up stop Dec. 6-8 in The Carlyle Hotel, New York to mark the last stop on a tour for its latest collection. Entire article

News briefs Oscar de la Renta, McLaren, user reviews and luxury auto – News briefs
By Staff reports
	Today in luxury marketing - Oscar de la Renta and The Outnet: take two; McLaren sees China crackdown on luxury goods continuing, Porsche & Koenigsegg not scared off; There’s power in all those user reviews; The road ahead in autos: Luxury booms and incentives soar. Entire article

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