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Luxury Daily, December 18, 2013 – Burberry opens dedicated beauty store to introduce new cosmetics

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December 18, 2013

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Today's headlines

Burberry opens dedicated beauty store to introduce new cosmetics
Balmain releases Rihanna campaign images to attract pop music fans
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Four Seasons Maui follows humpback whales for Artisan Showcase
Ralph Lauren continues Ricky handbag promotion with mobile effort
McLaren touts role in Forza Motorsport 5 via Facebook giveaway
Starwood broadens loyalty program via Caesar’s partnership
Clive Christian, Cartier leverage art and design in January Architectural Digest
US retail, Van Cleef & Arpels, Mercedes and China – News briefs
Connecting the 5 pillars of mobile marketing in 2014

In-Store Burberry opens dedicated beauty store to introduce new cosmetics
By Sarah Jones
	British fashion label Burberry has opened a new digitally-enhanced retail location to showcase its recently launched beauty line. Entire article

Internet Balmain releases Rihanna campaign images to attract pop music fans
By Sarah Jones
	French fashion house Balmain released images of its spring 2014 print ad campaign featuring pop star Rihanna to generate buzz for the label among both brand enthusiasts and fans of the singer. Entire article

Advertising Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
By Staff reports
	Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue. Entire article

Events / Causes Four Seasons Maui follows humpback whales for Artisan Showcase
By Joe McCarthy
	Four Seasons Resort Maui at Wailea is showcasing the underwater photography of Dan and John Cesere as part of its ongoing Artisan Showcase series. Entire article

Mobile Ralph Lauren continues Ricky handbag promotion with mobile effort
By Jen King
	U.S. label Ralph Lauren is targeting last-minute holiday shoppers with banner advertisements for its Soft Ricky handbag found on New York magazine’s fashion-focused blog The Cut’s mobile Web site. Entire article

Internet McLaren touts role in Forza Motorsport 5 via Facebook giveaway
By Joe McCarthy
	McLaren automotive is highlighting its racing roots with an Xbox giveaway through Dec. 24 on its Facebook page that taps into the enthusiasm many of its drivers have for video racing games. Entire article

In-store Starwood broadens loyalty program via Caesar’s partnership
By Joe McCarthy
	Starwood Hotels & Resorts Worldwide is enriching its Starwood Preferred Guest loyalty program through a collaboration with Caesars Entertainment that broadens the offers available to those enrolled. Entire article

Print Clive Christian, Cartier leverage art and design in January Architectural Digest
By Jen King
	Clive Christian, Janus et Cie and Maxalto looked to Condé Nast’s Architectural Digest’s January issue to promote its interiors and housewares in the publication’s special “AD 100.” Entire article

News briefs US retail, Van Cleef & Arpels, Mercedes and China – News briefs
By Staff reports
	Today in luxury marketing: Bloated US retailers must cut stores to survive; Van Cleef & Arpels' Manhattan flagship gets update; Mercedes eyes record output as plants run at full steam; China confirmed most materialistic country in the world even as luxury spending slumps to lowest level since 2000. Entire article

Columns Connecting the 5 pillars of mobile marketing in 2014
By a Luxury Daily columnist
	Pundits, reporters, analysts and industry experts are busy laying claim to 2013. The industry is in agreement that 2013 has been a banner year for mobile. This sentiment is not very different from 2012. Entire article

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