Luxury Daily, December 24, 2018 – How AI reshaped shopping this holiday season

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December 24, 2018

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Retail

How AI reshaped shopping this holiday season

Today, AI is capable of market segmentation down to the individual, to the point where customizing offers and promotions occurs at the level of that individual shopper.

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Software and technology

Can Facebook recover from 2018 turmoil?

As a tumultuous year for social network Facebook comes to a close, experts caution against luxury brands giving up on the still-powerful platform.

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Luxury FirstLook

Book your spot now at Luxury FirstLook 2019, an industry-outlook event Jan. 16 as digital change sweeps over luxury. How to shape your strategy and tactics in 2019? On hand to help are 30-plus speakers from Facebook, Google, Boston Consulting Group, LVMH’s Moët Hennessy, Lladro, Hearst’s Town & Country magazine, Artsy, Forrester, Rémy Martin’s Louis XIII, McLaren Automotive, Valmont, Quintessentially, Flont, Armarium, Perrin Paris, L.K.Bennett, Publicis Groupe’s Team One, Douglas Elliman, Vibes, Martini, Luxury Portfolio, Concierge Auctions, Euromonitor and the Luxury Institute, among others.

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Marketing

Gucci, Chanel on most affluents’ holiday wish lists FREE

More than a third of affluents in the United Kingdom and United States plan to spend more this holiday season than last year.

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Marketing

Top 10 luxury brand social videos of Q4 2018

Social videos are one of the most popular content formats for luxury brands, but marketers have been stepping up their creativity in the hopes of capturing consumer attention.

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Marketing

Top 5 holiday marketing efforts of 2018

Luxury marketers mixed reality and fantasy in holiday efforts that modernized the season's traditional themes.

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Luxury Daily Awards

Luxury Daily Awards’ 2018 winners: Burberry, Nordstrom, Gucci, Condé Nast International, BCG and Farfetch’s José Neves

Luxury Daily has announced Burberry as Luxury Marketer of the Year, Nordstrom as Luxury Retailer of the Year, Gucci as Luxury Digital Marketer of the Year, Condé Nast International as Luxury Publisher of the Year, BCG as Luxury Researcher of the Year and Farfetch's José Neves as Luxury Personality of the Year 2018.

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Blog

Top 5 brand moments from last week

Some luxury brands are sharing their final festive efforts while others are looking forward to the new year with fresher campaigns.

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Research

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy

Subscribe now: Full access to 75,000+ articles, reports, videos and images FREE

Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence.

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Editorial calendar

Happy Christmas! FREE

Luxury Daily will not publish on Monday, Dec. 25 in observance of Christmas. We will resume publication on Tuesday, Dec. 26.

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News briefs

Trussardi, Tmall, Mercedes, Shiseido, JennAir and Avenue – Live news

Luxury Daily's live news from Dec. 21 - Trussardi reportedly selling majority stake to QuattroR; Tmall aims to further elevate ecommerce shopping with Maison concept; Mercedes creates dealership for underage drivers; Shiseido promotes Nars exec as first US president; JennAir makes showrooms more conducive to customization; Cohen Media Group acquires Avenue magazine.

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News briefs

LVMH, Breitling, Four Seasons and holiday car sales – News briefs

Today in luxury - Group dynamics: The LVMH growth model is a hard one to follow; Breitling’s play for younger watch buyers fronted by Charlize Theron and Adam Driver; Four Seasons CEO is leaving, as search for successor continues; When Santa brings a car, they’ll need a bigger tree.

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Luxury Memo special reports

Outlook 2019: Question for luxury brands – Who are you? FREE

The luxury business is in the midst of a major identity crisis.

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