| | Marketing Societal shifts precipitating a gender evolution for brands  |  A majority of consumers are rejecting what they perceive as outdated cultural constructs of gender, per a new study from Forrester Research. And where consumers go, so do brands – or, at least, they should. Entire
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| Strategy Major brands share outlook for 2020 – join us at Luxury FirstLook Jan. 15 FREE |  The luxury business is in for tremendous upheaval in 2020. Register now for Luxury Daily's 8th annual Luxury FirstLook 2020 conference in New York Jan. 15. Speakers include senior execs from Chanel, Kering, Pernod-Ricard, Boston Consulting Group, UBS, LVMH's Starboard, Meredith Luxury, Blade, Mitchells Stores, Crown & Caliber, McCann Truth Central, Dentsu Luxe, Publicis Sapient, Adweek, Shullman Research Center, Digital Luxury Group, Klarna, Shanker Inc. and Resonance. Entire
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| Automotive Porsche explores elusive aspect of EV through child’s eyes FREE |  German automaker Porsche is looking to drive attention towards its all-electric Taycan by focusing on an intangible element of the model’s appeal. Entire
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 | Fragrance and personal care Fragrance and personal care sector’s top 10 headlines of 2019 |  As the cosmetics business innovates in an effort to help consumers explore products digitally, 2019 showed the continued importance of the bricks-and-mortar environment for beauty retail. Entire
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| Classic Guides Luxury Outlook 2020 – Luxury Memo special report |  Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image. Entire
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| Travel and hospitality How disruptors in the luxury hospitality sector are catering to the changing tastes of millennials |  As today’s young luxury travelers search for alternatives to classic hotel stays, traditional hoteliers and short-term vacation rental companies alike are racing to capture market share. Entire
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| Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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| Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Elsewhere: Aston Martin, art market slows, black lipstick and Barneys New York |  Elsewhere in luxury - Aston Martin: fender bender; Art guarantees dip 18pc in 2019 amid slowing art market; The modern appeal of black lipstick; Barneys’ bitter end: Longtime employees speak of what’s next and what will be missed. Entire
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 | News briefs Hästens, Audi, Dorchester Collection and Bang & Olufsen – Live news |  Luxury Daily's live news from Dec. 24 - Hästens turns trending signature into sleepwear brand extension; Audi enlists consumer as honorary elf; Dorchester serves up dining suggestions courtesy of social media food curator; Bang & Olufsen translates cinematic audio experience to compact design. Entire
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| Retail China’s 2019 luxury market: It all comes down to pricing |  If they were not rushing to apologize for offending the Chinese government or consumers, or contending with a Hong Kong luxury market effectively on ice, luxury brands were keeping a close eye on the value of the yuan and shifting travel and shopping patterns, or working to adjust their China pricing. Entire
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