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Luxury Daily, December 5, 2013 – Cartier showcases legacy of art and design at Paris exhibit

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December 5, 2013

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Cartier showcases legacy of art and design at Paris exhibit
Artist collaborations should accentuate what already exists in a brand
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Chanel teases fans before the reveal of its upcoming movie
Treccani Milano teams up with curated ecommerce site to broaden audience
Tamara Mellon entrusts Net-A-Porter to manage brand’s ecommerce
Marc Jacobs builds fragrance awareness with Sofia Coppola TV campaign
Bugatti to grant Chinese artist residency at French headquarters
Wynn Las Vegas enlists Preston Bailey for $110K flower display
Longines pushes ecommerce with multiple New York Times mobile ads
Versace, Barneys, Vertu and Louis Vuitton – News briefs
Inviting nominations for the 2013 Luxury Daily Awards
3 ways Apple’s iPad is revolutionizing architectural visualization

Events/Causes Cartier showcases legacy of art and design at Paris exhibit
By Jen King
	France’s Cartier is honoring its heritage with an exhibit inside the Grand Palais in Paris that allows visitors to explore the jeweler’s role in the history of fine jewelry as art. Entire article

Events / Causes Artist collaborations should accentuate what already exists in a brand
By Joe McCarthy
	The intersection of contemporary art and luxury has always been hectic with shout-outs and an atmosphere of grandeur, but when the two fields merge through collaborations, can tangible value be gleaned? Entire article

Advertising Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
By Staff reports
	Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue. Entire article

Internet Chanel teases fans before the reveal of its upcoming movie
By Sarah Jones
	French fashion house Chanel is continuing to promote its upcoming movie with both a new teaser video and a trailer to build up anticipation for the full release Dec. 10. Entire article

Internet Treccani Milano teams up with curated ecommerce site to broaden audience
By Sarah Jones
	Canadian-based leather goods brand Treccani Milano has placed itself on curated ecommerce site AHAlife.com aiming to expand its consumer base globally for the holiday season. Entire article

Commerce Tamara Mellon entrusts Net-A-Porter to manage brand’s ecommerce
By Jen King
	Tamara Mellon, former chief creative officer and cofounder of Jimmy Choo, is expanding the digital footprint of her namesake apparel and accessory line by partnering exclusively with online retailer Net-A-Porter. Entire article

Television Marc Jacobs builds fragrance awareness with Sofia Coppola TV campaign
By Jen King
	U.S. fashion brand Marc Jacobs is increasing awareness for its popular Daisy fragrance through a television commercial directed by Sofia Coppola. Entire article

Events / Causes Bugatti to grant Chinese artist residency at French headquarters
By Joe McCarthy
	French automaker Bugatti is collaborating with the Rubell Family Collection during Art Basel Dec. 5-8 to provide a Chinese artist a multi-week fellowship to stay at its headquarters in Alsace, France. Entire article

Events / Causes Wynn Las Vegas enlists Preston Bailey for $110K flower display
By Joe McCarthy
	Wynn Las Vegas tapped event designer Preston Bailey to create two exuberant floral installations of a hot air balloon and carousel for permanent residence in its atrium. Entire article

Mobile Longines pushes ecommerce with multiple New York Times mobile ads
By Sarah Jones
	Swiss watch brand Longines is targeting affluent readers with its mobile banner advertisement on The New York Times application. Entire article

News briefs Versace, Barneys, Vertu and Louis Vuitton – News briefs
By Staff reports
	Today in luxury marketing - FSI values Versace at $1.5B: sources; Seven & i Buys Stake in Barneys Japan; Vertu smartphone designer working on a luxury smartwatch; Charlotte Perriand's lost masterpiece brought to life by Louis Vuitton. Entire article

Luxury Daily Awards Inviting nominations for the 2013 Luxury Daily Awards
By Staff reports
	Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year. Entire article

Columns 3 ways Apple’s iPad is revolutionizing architectural visualization
By a Luxury Daily columnist
	With Apple releasing its latest version of the iPad – one that will make it even easier to generate excitement for your projects – it is becoming clear that visual storytelling for a brand is essential for forward-thinking marketers. Entire article

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