French atelier Christian Dior is using its digital magazine to build awareness for its Dior Prestige skincare products as the winter months begin to take their toll on the skin of enthusiasts.
French jeweler Cartier is inviting enthusiasts to its recently renovated London flagship Dec. 9-24 to show its array of diamond jewelry right in time for the holiday season.
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
Lebanese couture fashion house Elie Saab released a short film look book for its ready-to-wear resort 2014 collection to play up the movement of the dresses.
British sportscar manufacturer McLaren Automotive is set to double its Chinese dealers in 2014 from four to eight as it continues to gain traction in the market.
Department store chain Barneys New York is reaching out to its aspirational followers with a Pinterest contest that gives consumers the chance to win a $1,000 gift card.
The Ritz-Carlton Hotel Co. is teaming up with French environmentalist Jean-Michel Cousteau’s Ocean Futures Society for its new Ritz Kids programming that brings children ages 4-12 on edifying environmental adventures.
Swiss watchmaker IWC Schaffhausen is highlighting the innovation and design elements behind its watches in a new mobile application for Apple iPad that allows consumers to learn about the brand’s techniques and browse collections.
Mandarin Oriental is reviving its partnership with footwear label Jimmy Choo with an afternoon tea series through February at its Munich, Germany, property.
Today in luxury marketing - Mulberry discovers that size matters in luxury market; Christian Louboutin opens in Tokyo; Indonesia targets higher taxes for imported luxury goods; Art Basel Miami Beach: let the bright lights shine.
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
Contrary to industry misperception, real-time bidding does not devalue inventory, bid on remnant inventory, compromise brand safety or hurt the relationship between advertisers and publishers.