NEW YORK - IMG has revealed an ambitious social media push that lets anyone play a virtual role in all things fashion, such as Mercedes-Benz Fashion Week.
Four Seasons Resort Palm Beach is offering a special restyle package that includes spa credit and Tory Burch gift cards in celebration of the fashion designer's renovation of the hotel's guest rooms.
Brands such as Derek Lam, Carolina Herrera and Alexander Wang are selling garments from their most recent runway shows via digital trunk show destination Moda Operandi.
Luxury marketers need to use mobile to complement their in-store marketing strategy because affluent consumers demand immediate convenience, connection and communication.
Volkswagen Group-owned Bentley Motors Ltd. is skating on thin ice to promote the traction and stability of the automaker's Continental Supersports convertible.
Today in luxury marketing - Valerie Hermann steps down as YSL's chief executive; A night at the museum with Van Cleef & Arpels; Starwood Hotels and Resorts Worldwide to check into the Middle East with 25 new hotels.
Mobile communications at the level of mass adoption that the market is seeing requires comprehensive testing to ensure that the apps are market-ready prior to launch.