NEW YORK- Affluent consumers flocked to Rockefeller Center’s Swarovski boutique last Thursday to shop the latest collection and get accessorized by an Elle stylist, as part of the crystal-maker's celebration of The Heart Truth national awareness campaign.
Aston Martin is standardizing its global sports car development process by using new product lifecycle management software to aid computer design, increase productivity and let brand engineers and designers collaborate more easily with each other in the field.
Luxury brands such as Chanel, Cartier, De Beers, Michael Kors, Harry Winston and Rolex are focused on pairing their advertisements with relevant editorial content when deciding their print media buying strategy.
Today in luxury marketing - Gucci turns art house; The St. Regis Lhasa, Tibet: Designing the luxury east/west experience at 12,000 feet; Lady Gaga wears Haider Ackermann on her first Vogue cover.
RSS
.gif&contenttype=gif "download the whitepaper!")