Department store chain Saks Fifth Avenue is sharing its perspectives on the global fashion weeks through a month-long social media campaign centered on stop-motion videos.
Recognizing that Valentine’s Day gifting is an emotional affair, a number of luxury brands have sought to provide personalized touches to help consumers express their affection.
Luxury Daily's live news from Feb. 12 - Harrods looks to foodies with new window display; Prada presents Iconoclasts for fashion weeks; Rolls-Royce celebrates Art Basel Hong Kong with showroom exhibit; Four Seasons Tokyo offers wedding planning advice via Pinterest.
Today in luxury marketing - Hermès expects sales growth to slow in 2015; China’s changing tastes mean mixed fortunes for luxury brands; Behold the world's first luxury yacht for women; Hearst CEO boasts of profit gains.
Here are the four things to keep in mind to make your marketing click with your prospects in 2015, followed by a sure-fire process for discovering even more strategies on your own.
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