In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user-generated content or peer-to-peer communication.
While automotive commercials tend to be singular in their push for sales, commissioned short films generally step away from self-promotion and celebrate broader areas of life.
London department store Harrods is aiming to increase ecommerce sales while simultaneously rejuvenating its in-store skincare event line-up as it comes to an end Feb. 18 with an email blast of exclusive products.
Italian menswear label Ermenegildo Zegna Group has entered into a 10-year licensing agreement with Italian eyewear manufacturer Marcolin to expand the fashion brand’s eyewear business.
Four Seasons Resort Mauritius at Anahita, Mauritius, off the coast of Africa is embracing the growing call for local and organic food among affluent consumers with a new food line that gathers food within 50 miles of the property.
France’s Van Cleef & Arpels is abiding current jewelry trends with a large sidebar advertisement on the Fashion & Style section of The New York Times’ mobile-optimized Web site.
French couturier Christian Dior is turning up the heat with promotions for its revamped Fahrenheit men’s fragrance to attract both devout enthusiasts and a new wave of consumers.
Italian automaker Ferrari is tapping into the growing excitement surrounding its 2014 racing season with a contest that asks fans to post videos of speedy actions.
Today in luxury marketing - Denise Incandela joins Ralph Lauren; Hermes says not affected by China's corruption crackdown; Despite slowdown, the cult of luxury grows in China; US targets buyers of China-bound luxury cars.
Once we embrace the idea that the basic premise of the store layout – with checkout at “the front” – is not necessary, we could very well be looking at an entirely new experience for shopping.
As the world’s attention turns to Sochi, Russia, as the host of the 2014 Winter Olympic Games, marketers may be wondering what the mobile and digital marketing landscape looks like in this emerging market.