Luxury Daily, February 15, 2017 – Fashion labels should seek greater exposure on retailers’ social channels: L2

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February 15, 2017

Fashion labels should seek greater exposure on retailers’ social channels: L2

Retailers and the fashion brands they carry are missing out on a key opportunity to collaborate on social media, according to a report from L2.

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Media/publishing

Luxury Daily transitions Feb. 27 to paid-subscription model

As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business.

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Apparel and accessories

Fashion and theater meet for Michael Kors’ fashion week mobile efforts

U.S. fashion label Michael Kors is sharing its fall 2017 runway presentation far and wide by livestreaming the New York Fashion Week show across a range of social platforms.

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Consumer electronics

Bang & Olufsen portrays minimalist design via contemporary characters

Danish consumer electronics manufacturer Bang & Olufsen is launching its latest headphone design with a campaign that personifies audio quality through personality profiles.

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Apparel and accessories

Karl Lagerfeld’s feminine aesthetic translated to debut evening wear line

Fashion designer Karl Lagerfeld’s namesake label is expanding its category offerings as it moves further toward a complete lifestyle brand.

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Jewelry

Nirav Modi pops the question in playful narrative

Indian jeweler Nirav Modi is injecting humor into an orchestrated proposal plot to make a relatable appeal for its bridal collection.

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Marketing

Sale: Luxury Daily’s State of Luxury 2017: The Insider View

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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News briefs

Tag Heuer, Four Seasons, Versace and LVMH – Live news

Luxury Daily's live news from Feb. 14 - Tag Heuer taps bold confidence of Bella Hadid to court youth; Four Seasons Napa Valley’s $3.5M homes sold as ideal Wine Country base; Versace takes to the streets to show All Love Is Love; LVMH funding ensures future access to Voltaire’s complete body of work.

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News briefs

Neiman Marcus, a tough promise, South Korea and Oscar de la Renta – News briefs

Today in luxury marketing - Neiman Marcus realizes what it’s missing with plus-size shoppers; "Made in the USA" is a tough promise for luxury brands to make; BMW, Porsche face fuel economy probes in South Korea; Worlds collide as Oscar de la Renta and Monse combine in New York.

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Columns

Grabbing the attention of potential customers and engaging existing ones on mobile