While brands acknowledge the importance of digital and consumers begin to search for authentic experiences and services, current market trends suggest that traditional luxury will come full circle, per a new report by the Beverly Hills Conference and Visitors Bureau.
Snapchat’s reported plan to evolve its Discover channels into a commerce destination could transform the social media application into a one-stop platform for consumers, if it gets retargeting right.
Brands such as Ralph Lauren, Hermes and Giorgio Armani turned to WSJ. Magazine’s March edition to showcase their latest women’s collections to the publication’s discerning female audience.
Thanks to German automakers Mercedes-Benz and Audi, the general public is starting to see autonomous vehicles become a reality after years of mostly behind-the-scenes progress.
Luxury Daily's live news from Feb. 19 - Kering’s consolidated revenue up 4.6pc in 2015; Tiffany behind-the-scenes documentary makes multichannel debut; Tesla gets fashion treatment in Neiman Marcus interview series; Mr Porter self-gifts essential items to commemorate fifth birthday.
Today in luxury marketing - Luxury spending to pick up despite global gloom; Mulberry returns to spotlight as brands review catwalk strategy; Private jet companies are rolling out luxury vacations; Aston Martin made for Bond "Spectre" film sells for $3.5M.
Digital publishers have a greater array of tools to play with than ever before, but a handful of trends will help creative teams produce content that truly stands out and keeps audiences engaged.
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