Any marketing manager would probably agree that a brand that does not measure its customer satisfaction is like a surgeon operating in the dark: they are taking a huge risk.
We are spending two out of every three digital media minutes on mobile, and 86 percent of that is spent in-app, according to market researcher comScore.
PALM DESERT, CA – A Sephora executive at eTail West 2016 discussed the beauty brand’s focus on collecting individual customer data in addition to data gleaned from its loyalty program as it ramps up to drive sales among frequent and first-time customers.
Luxury Daily's live news from Feb. 24 - Yoox, Vogue Italia scout up-and-coming talent; Land Rover touts bespoke prowess in Holland & Holland model; French fashion will not diverge from tradition despite industry trend; Christian Louboutin goes on “the low, low” for spring 2016.
Today in luxury marketing - Ghosting at Gucci; Momentum in Dubai, Middle East’s fashion mecca; Louis Vuitton watch earns mark of quality; Nordstrom’s high cost for online sales.
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