Luxury Daily, Jan. 20, 2022 – Fashion brands are moving celebs from the front row to the runway
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| | Apparel and accessories Fashion brands are moving celebs from the front row to the runway  |  High-profile celebrities have historically been front row at runway shows, seated among fashion’s most elite figures, but now they are beginning to appear more frequently on the catwalk. Entire
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| Marketing Innovation differentiates this generation of teens: Ipsos |  Technology has changed how consumers interact with brands as well as each other, but marketers should recognize how online platforms and communities have shaped teenagers. Entire
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| Watches and jewelry IWC Schaffhausen, Highsnobiety debut Mojave-inspired project |  Swiss watchmaker IWC Schaffhausen has teamed with streetwear and lifestyle platform Highsnobiety to debut two new watches inspired by the U.S. Navy Fighter Weapons School, commonly known as Topgun. Entire
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 | Fragrance and personal care How Estée Lauder’s Lab Series reinvented itself for a new generation FREE |  Estée Lauder’s male skincare line Lab Series is encouraging men to embrace self-care through a brand repositioning emphasizing innovation and ambition. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs André Leon Talley, Richemont, Burberry, Sotheby’s, Porsche and Bentley |  Luxury Daily’s live news: Vogue editor André Leon Talley dies at 73; Richemont sees double-digit sales growth across all channels; Burberry’s full-price sales continue growing by double-digits; Sotheby’s auctions Louis Vuitton Nike sneakers designed by Virgil Abloh; Porsche releases commemorative 911 in anniversary push; Bentley unveils sales gallery for inaugural Miami residences. Entire
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| Retail Guochao’s rising prices open a door for global luxury brands in China |  Many brands have been incorporating Guochao elements to boost sales in recent years, with one estimate putting the market for Guochao fashion alone at around RMB 35 billion ($5.4 billion). Entire
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