Luxury Daily, Jan. 25, 2021 – Leveraging influencers across multiple platforms key to digital brand marketing
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| | Marketing Leveraging influencers across multiple platforms key to digital brand marketing  |  The course of events in 2020 has had a dramatic impact on how brands have gone to market, especially in regards to influencer marketing. Entire
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| Retail Ecommerce growth underscores need for frictionless retail |  Digital sales can no longer be the sidekick to a retailer’s main business, as the COVID-19 pandemic has made ecommerce a matter of survival for brands. Entire
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| Real estate Pandemic spurs ‘mini-urbanization’ in bedroom communities FREE |  NEW YORK — The global pandemic has had a significant impact on the luxury real estate market in the United States, but experts remain positive and expect a new type of bedroom community to emerge. Entire
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 | Webinar Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves FREE |  Register now for this free webinar Wednesday, Feb. 3 at noon to 1 p.m. EST (New York time) on why authenticity matters even more in a post-COVID-19 world for brands and retailers. Senior executives from Avery Dennison and Certilogo will lay out a roadmap. Join us! Entire
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| Travel and hospitality New private aviation clients will continue flying in luxury post-pandemic: survey |  While luxury hospitality brands continue to face an uphill climb during the COVID-19 pandemic, private aviation remains a bright spot in the industry. Entire
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| Marketing Understanding the power of luxury’s iconic products |  When I worked at Cartier in marketing, friends of mine would ask me, “Is there really an important marketing department there as they seem to be selling the same products?” Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Gucci, Valentino, Nicholas Kirkwood, Preferred Hotels and marketing webinar FREE |  Luxury Daily’s live news: Gucci launches North Face collaboration online; Valentino introduces branded version of card game; Nicholas Kirkwood revives Andy Warhol print to mark Chinese New Year; Preferred Hotels launches auction program to reward loyalty members; Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves. Entire
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| Columns The boss belongs on the shop floor: Lessons for luxury from Elon Musk |  The headline retail story of 2020 is that the pandemic forced stores to close, pushed consumers online and compelled brands to ratchet up their ecommerce operations. Entire
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