Marketing
January 25, 2021
A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock
{"ct":"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","iv":"6d33c430992714e0247dc189fef8cc91","s":"860ebf4c9382b3a9"}
Share your thoughts. Click here