| | Apparel and accessories Savvy luxury labels diversifying digital offerings  |  Luxury fashion brands have leveraged technology at unprecedented levels since the start of the COVID-19 pandemic, but these efforts are going beyond more mainstream or “traditional” digital channels. Entire
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| Marketing As consumers opt-out of tracking, first-party data will be key FREE |  With technology giant Apple expected to empower consumers to block identifiers for advertisers (IDFA) in the coming weeks, social media marketers have to prepare for a more challenging environment. Entire
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| Watches and jewelry Zenith drafts football star Aaron Rodgers as brand ambassador |  Swiss watchmaker Zenith has named future Hall of Fame quarterback Aaron Rodgers as the brand’s new face in North America. Entire
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 | Webinar Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves FREE |  Register now for this free webinar Wednesday, Feb. 3 at noon to 1 p.m. EST (New York time) on why authenticity matters even more in a post-COVID-19 world for brands and retailers. Senior executives from Avery Dennison and Certilogo will lay out a roadmap. Join us! Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs LVMH, US travel ban, Watch Week, Belmond and marketing webinar |  Luxury Daily’s live news: LVMH revenues top $54B in 2020, as fashion leads recovery; Biden reinstates travel ban on Europe, adds South Africa; LVMH presents 2021 Watch Week with eye on innovation; Belmond reopening renovated hotel in northern Italy; Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves. Entire
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| Travel and hospitality Private jets fly higher in COVID-19 |  Passengers who in the past would have flown First class are now using private jets. Business travel is non-existent now. Entire
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