Department store giant Macy’s Inc. is bolstering Bloomingdale’s ecommerce presence and plans to add hundreds of new employees as part of an ongoing strategic initiative to connect shoppers more seamlessly across all sales channels.
Despite recent economic troubles, affluent consumers are still likely to buy high-end goods whether it is for a one-time indulgence or if they are purchasing for a loved one or family member.
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
French designer Yves Saint Laurent is taking strides into greener fields with New Vintage III, a line of apparel made from recycled fabric from the brand’s archives.
BMW has incorporated a mobile application into its ongoing “Joy” campaign to highlight its high-performance cars and the sheer driving pleasure they give owners.
Today in luxury marketing - Regulators to decide if Hermes’ anti-takeover plan is legal; Sarah Burton tells British Vogue about Alexander McQueen; Waldorf-Astoria plans new location in Tel Aviv.
Here's the 2011 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily and its sibling publications.
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