Luxury Daily, January 15, 2018 – What impact will the Versace-centric docudrama have on the brand?

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January 16, 2018

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Arts and entertainment

What impact will the Versace-centric docudrama have on the brand?

An upcoming miniseries is turning the mystery surrounding the murder of designer Gianni Versace into television drama.

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Marketing

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Retail

76pc of shoppers prefer technology-wielding sales associates

Rather than focusing on the cool factor behind in-store technology, retailers should prioritize touchpoints that streamline the purchase path to build loyalty, according to new data from SOTI.

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Marketing

Facebook continues to unsettle advertisers by not prioritizing branded, publisher content

In yet another move sure to send Facebook’s many brand and publishing partners into a panic, the social media behemoth has announced that it will no longer prioritize branded posts and publisher content in favor of users’ friends and families.

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Apparel and accessories

Prada explores fashion, architecture intersection in collaborative venture

Italian fashion house Prada is exhibiting the versatility of an iconic material, inviting four different creative industrialists to develop their own product interpretations.

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Apparel and accessories

Tamara Mellon gets political in Women’s March offering FREE

U.S. fashion brand Tamara Mellon is leveraging its platform for political purposes with a new offer tied to the upcoming Women’s March planned for Saturday, Jan. 21.

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Retail

Bloomingdale’s makes music with Universal recording artists

Department store chain Bloomingdale’s is bringing the music tour experience to retail through a collaboration with Universal Music Group.

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Blog

Top 5 brand moments from last week

Recently, luxury labels have been leaning on the twin crutches of collection debuts and charitable causes to drum up brand buzz.

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Luxury Memo special report

Diversity in luxury: Luxury Memo special report

Luxury has for many years been the domain of a homogenous group of individuals, mainly Caucasian men from Western countries. However, creating and maintaining diversity is important, not only because it is morally commendable, but also because it is good for business.

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Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Luxury FirstLook

Last chance! Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17

Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.

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News briefs

Heritage Auctions, Givenchy, Estée Lauder, Rolls-Royce, de Grisogono and Canali – Live news

Luxury Daily's live news from Jan. 12 - Heritage Auctions unveils debut app for appraisals, bidding; Givenchy hangs with in-crowd for Clare Waight Keller debut; Estée Lauder touts founder’s wanderlust for experiential offer; Rolls-Royce Bespoke’s abilities brought to next level in 2017; De Grisogono tome fetes quarter-century of daring creativity; Canali eyes expansion, appoints in-house designer.

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News briefs

Marchesa, luxury kitchens, Belstaff and economic downturn – News briefs

Today in luxury - Marchesa marches on; Designing the luxury kitchen of tomorrow today; Belstaff hires former Anya Hindmarch CEO; Should fashion executives prepare for an economic downturn in 2018?

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Government

Advertisers oppose change to publicity law in New York

A new bill proposed in New York State on legacy rights to an individual’s likeness is getting pushback from the Association of National Advertisers, forcing the organization to send a letter to state assembly leaders expressing serious concerns.

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