Luxury Daily, July 1, 2016 – Brands must reassess in-store experience to profit from increased consumer spending: GfK

July 1, 2016

Today's headlines

Brands must reassess in-store experience to profit from increased consumer spending: GfK
Top 10 luxury brand multichannel efforts of Q2
Fendi hits the road for North American pop-up tour
Hennessy finds harmony amid chaos in multidimensional V.S.O.P campaign
House of Creed calls on femme forte to share ingredients of empowerment
Porsche reconciles comfort and power with latest Panamera
Pinterest bets on shopping bag feature to corner social media commerce
Happy 4th of July! Let freedom ring!
Gucci, Mercedes, L’Oreal and Armani – Live news
Brexit, Sotheby’s, luxury cars and real estate – News briefs
Hershey CMO: Marketing now part-art, part-science
P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content

Retail Brands must reassess in-store experience to profit from increased consumer spending: GfK
By Forrest Cardamenis
	As per capita purchasing power increases, proportional spending on personal goods has decreased, according to a new report from GfK. Entire article

Multichannel Top 10 luxury brand multichannel efforts of Q2
By Forrest Cardamenis
	As technology has brought consumers closer to a connected world, brands have responded by increasing touchpoints to maximize visibility. Entire article

Apparel and accessories Fendi hits the road for North American pop-up tour
By Staff reports
	Italian fashion label Fendi is taking its accessories to the streets with a road trip through the end of the year. Entire article

Food and beverage Hennessy finds harmony amid chaos in multidimensional V.S.O.P campaign
By Jen King
	LVMH-owned cognac maker Hennessy has launched its first United States marketing push for its V.S.O.P Privilège in more than a decade. Entire article

Fragrance and personal care House of Creed calls on femme forte to share ingredients of empowerment
By Jen King
	Fragrance marker House of Creed is proving that empowerment is an ingredient found in every woman through an exclusive fragrance and charitable outreach effort. Entire article

Automotive Porsche reconciles comfort and power with latest Panamera
By Forrest Cardamenis
	German automaker Porsche is consolidating its image with the redesigned and reengineered 2017 Porsche Panamera. Entire article

Retail Pinterest bets on shopping bag feature to corner social media commerce
By Staff reports
	With the buy button struggling on social media, Pinterest is exploring a different way of capturing the buying opportunity on mobile with a new shopping bag that spans multiple platforms. Entire article

Events Happy 4th of July! Let freedom ring!
By Staff reports
	Luxury Daily will not publish on July 4 in observance of Independence Day. Entire article

News briefs Gucci, Mercedes, L’Oreal and Armani – Live news
By Staff reports
	Luxury Daily's live news from June 30 - Gucci explores Tokyo’s eccentric enclaves in energetic effort; Mercedes-Benz grants wish fulfillment with luxury carousel; L’Oréal acquires niche perfumery Atelier Cologne; Bugatti, Armani join forces for active lifestyle capsule. Entire article

News briefs Brexit, Sotheby’s, luxury cars and real estate – News briefs
By Staff reports
	Today in luxury marketing - After Brexit, which way for fashion?; A real rock of a diamond fails to sell at auction; Millennials don't drive? Luxury automakers beg to differ; Singapore bank halts lending for London properties over Brexit vote. Entire article

Columns Hershey CMO: Marketing now part-art, part-science
By a Luxury Daily columnist
	CANNES, France - Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and marketing. Among them was Peter Horst, chief marketing officer of The Hershey Company, one of the leading chocolate makers nationwide. Entire article

Columns P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content
By a Luxury Daily columnist
	CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing efforts since 2008. He believes in brand building for P&G's portfolio of brands that generated nearly $71 billion in annual sales worldwide. Entire article

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